Auditing social media: a governance and risk guide
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
c2011
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Social media: an overview -- Definition of social media -- History of social media -- Minefield of opportunities and risks -- Social media: a corporate strategy -- Delivering value: if nothing else---Listen and learn -- Delivering value: the social media strategy -- Evolution of social media strategy -- Developing the strategy -- Social media plan -- Applying social media to achieve business objectives -- Monitoring and measuring -- How it can go wrong and what to do -- Listening -- Learning -- Responding -- Measuring -- Sharing -- Social media policies -- Social media policy team -- Internal and external stakeholders -- Elements of an effective social media policy for internal stakeholders -- Elements of an effective social media policy for external stakeholders -- Social media policy training -- Social media risks -- Strategy and planning risks -- Execution and process sisks -- Other general risks -- Social media governance -- Boards of directors -- Executive oversight -- Project/process/tactical oversight -- Legal, compliance, and risk assessments -- Assurance providers -- Social media audit Get the commonsense guide to the side of social media you never hear about Reap the benefits of social media. Help your business achieve its social media goals. Protect it from possible risks involved. Auditing Social Media shows you how to leverage the power of social media for instant business benefits - such as reaching new markets and increasing sales, while evaluating the risks involved. The most successful businesses of now and the future are using social media to gain real advantages over their competitors. But do they fully understand the risks? Peter Scott and Mike Jacka, leading experts on social media compliance, explore the risk and compliance issues every business must consider when using social media. They explain social media's history; what it is and why it works; the legal issues involving social media; how to develop a social media strategy; and how to track it through strong metrics. Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media. From strategy to compliance to governance, you'll find practical, proven, big-picture guidance toward a mastery of social media, the benefits you can expect - and the risks you must avoid |
| Beschreibung: | 1 Online-Ressource (187 p.) |
| ISBN: | 9781118063699 1118063694 9781118063712 1118063716 9781118061756 1118061756 9781118063705 1118063708 |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| spelling | Scott, Peter R. Verfasser aut Auditing social media a governance and risk guide Peter R. Scott, J. Mike Jacka Hoboken, N.J. Wiley c2011 1 Online-Ressource (187 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Social media: an overview -- Definition of social media -- History of social media -- Minefield of opportunities and risks -- Social media: a corporate strategy -- Delivering value: if nothing else---Listen and learn -- Delivering value: the social media strategy -- Evolution of social media strategy -- Developing the strategy -- Social media plan -- Applying social media to achieve business objectives -- Monitoring and measuring -- How it can go wrong and what to do -- Listening -- Learning -- Responding -- Measuring -- Sharing -- Social media policies -- Social media policy team -- Internal and external stakeholders -- Elements of an effective social media policy for internal stakeholders -- Elements of an effective social media policy for external stakeholders -- Social media policy training -- Social media risks -- Strategy and planning risks -- Execution and process sisks -- Other general risks -- Social media governance -- Boards of directors -- Executive oversight -- Project/process/tactical oversight -- Legal, compliance, and risk assessments -- Assurance providers -- Social media audit Get the commonsense guide to the side of social media you never hear about Reap the benefits of social media. Help your business achieve its social media goals. Protect it from possible risks involved. Auditing Social Media shows you how to leverage the power of social media for instant business benefits - such as reaching new markets and increasing sales, while evaluating the risks involved. The most successful businesses of now and the future are using social media to gain real advantages over their competitors. But do they fully understand the risks? Peter Scott and Mike Jacka, leading experts on social media compliance, explore the risk and compliance issues every business must consider when using social media. They explain social media's history; what it is and why it works; the legal issues involving social media; how to develop a social media strategy; and how to track it through strong metrics. Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media. From strategy to compliance to governance, you'll find practical, proven, big-picture guidance toward a mastery of social media, the benefits you can expect - and the risks you must avoid BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Internet eclas Intranet eclas Web 2.0 eclas Réseaux de communication eclas Réseaux d'information eclas Acquisition de connaissances eclas Innovations technologiques eclas Audit eclas Unternehmen Wirtschaft Internet marketing Social media Business enterprises Computer networks Customer relations Technological innovations Soziale Software (DE-588)7550143-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Risikomanagement (DE-588)4121590-4 gnd rswk-swf Erfolgskontrolle (DE-588)4015228-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Soziale Software (DE-588)7550143-0 s Risikomanagement (DE-588)4121590-4 s Erfolgskontrolle (DE-588)4015228-5 s 1\p DE-604 Jacka, J. Mike Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=359929 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Scott, Peter R. Auditing social media a governance and risk guide BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Internet eclas Intranet eclas Web 2.0 eclas Réseaux de communication eclas Réseaux d'information eclas Acquisition de connaissances eclas Innovations technologiques eclas Audit eclas Unternehmen Wirtschaft Internet marketing Social media Business enterprises Computer networks Customer relations Technological innovations Soziale Software (DE-588)7550143-0 gnd Unternehmen (DE-588)4061963-1 gnd Risikomanagement (DE-588)4121590-4 gnd Erfolgskontrolle (DE-588)4015228-5 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4061963-1 (DE-588)4121590-4 (DE-588)4015228-5 |
| title | Auditing social media a governance and risk guide |
| title_auth | Auditing social media a governance and risk guide |
| title_exact_search | Auditing social media a governance and risk guide |
| title_full | Auditing social media a governance and risk guide Peter R. Scott, J. Mike Jacka |
| title_fullStr | Auditing social media a governance and risk guide Peter R. Scott, J. Mike Jacka |
| title_full_unstemmed | Auditing social media a governance and risk guide Peter R. Scott, J. Mike Jacka |
| title_short | Auditing social media |
| title_sort | auditing social media a governance and risk guide |
| title_sub | a governance and risk guide |
| topic | BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Internet eclas Intranet eclas Web 2.0 eclas Réseaux de communication eclas Réseaux d'information eclas Acquisition de connaissances eclas Innovations technologiques eclas Audit eclas Unternehmen Wirtschaft Internet marketing Social media Business enterprises Computer networks Customer relations Technological innovations Soziale Software (DE-588)7550143-0 gnd Unternehmen (DE-588)4061963-1 gnd Risikomanagement (DE-588)4121590-4 gnd Erfolgskontrolle (DE-588)4015228-5 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Internet Intranet Web 2.0 Réseaux de communication Réseaux d'information Acquisition de connaissances Innovations technologiques Audit Unternehmen Wirtschaft Internet marketing Social media Business enterprises Computer networks Customer relations Technological innovations Soziale Software Risikomanagement Erfolgskontrolle |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=359929 |
| work_keys_str_mv | AT scottpeterr auditingsocialmediaagovernanceandriskguide AT jackajmike auditingsocialmediaagovernanceandriskguide |