The marketing power of emotion:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Oxford University Press
2003
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references (pages 247-260) and index Scope of emotion in marketing -- - Generating emotion: value systems, emotive stimuli, and appraisal -- - Generating emotion: beliefs and wishes -- - Generating emotion: emotional responses -- - Predicting, changing, and influencing emotional responses -- - Branding and emotion -- - Emotion in building brand equity |
| Beschreibung: | 1 Online-Ressource (vi, 274 pages) |
| ISBN: | 1423763165 9781423763161 |
Internformat
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| 300 | |a 1 Online-Ressource (vi, 274 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (pages 247-260) and index | ||
| 500 | |a Scope of emotion in marketing -- - Generating emotion: value systems, emotive stimuli, and appraisal -- - Generating emotion: beliefs and wishes -- - Generating emotion: emotional responses -- - Predicting, changing, and influencing emotional responses -- - Branding and emotion -- - Emotion in building brand equity | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Consumer Behavior |2 bisacsh | |
| 650 | 7 | |a Advertising / Psychological aspects |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Consumers / Psychology |2 fast | |
| 650 | 7 | |a Decision making / Psychological aspects |2 fast | |
| 650 | 7 | |a Emotions / Economic aspects |2 fast | |
| 650 | 7 | |a Marketing / Psychological aspects |2 fast | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumer behavior | |
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| 650 | 4 | |a Advertising |x Psychological aspects | |
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| 650 | 4 | |a Emotions |x Economic aspects | |
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Datensatz im Suchindex
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| author | O'Shaughnessy, John |
| author_GND | (DE-588)170570916 (DE-588)17058500X |
| author_facet | O'Shaughnessy, John |
| author_role | aut |
| author_sort | O'Shaughnessy, John |
| author_variant | j o jo |
| building | Verbundindex |
| bvnumber | BV042965518 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)65196166 (DE-599)BVBBV042965518 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-10-23T10:06:11Z |
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| isbn | 1423763165 9781423763161 |
| language | English |
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| spelling | O'Shaughnessy, John Verfasser (DE-588)170570916 aut The marketing power of emotion John O'Shaughnessy, Nicholas Jackson O'Shaughnessy New York Oxford University Press 2003 1 Online-Ressource (vi, 274 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 247-260) and index Scope of emotion in marketing -- - Generating emotion: value systems, emotive stimuli, and appraisal -- - Generating emotion: beliefs and wishes -- - Generating emotion: emotional responses -- - Predicting, changing, and influencing emotional responses -- - Branding and emotion -- - Emotion in building brand equity BUSINESS & ECONOMICS / Consumer Behavior bisacsh Advertising / Psychological aspects fast Consumer behavior fast Consumers / Psychology fast Decision making / Psychological aspects fast Emotions / Economic aspects fast Marketing / Psychological aspects fast Psychologie Wirtschaft Consumer behavior Consumers Psychology Marketing Psychological aspects Advertising Psychological aspects Decision making Psychological aspects Emotions Economic aspects Marketing (DE-588)4037589-4 gnd rswk-swf Gefühl (DE-588)4019702-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Gefühl (DE-588)4019702-5 s Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s 1\p DE-604 O'Shaughnessy, Nicholas Jackson 1954- Sonstige (DE-588)17058500X oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=150113 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | O'Shaughnessy, John The marketing power of emotion BUSINESS & ECONOMICS / Consumer Behavior bisacsh Advertising / Psychological aspects fast Consumer behavior fast Consumers / Psychology fast Decision making / Psychological aspects fast Emotions / Economic aspects fast Marketing / Psychological aspects fast Psychologie Wirtschaft Consumer behavior Consumers Psychology Marketing Psychological aspects Advertising Psychological aspects Decision making Psychological aspects Emotions Economic aspects Marketing (DE-588)4037589-4 gnd Gefühl (DE-588)4019702-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4019702-5 (DE-588)4062644-1 |
| title | The marketing power of emotion |
| title_auth | The marketing power of emotion |
| title_exact_search | The marketing power of emotion |
| title_full | The marketing power of emotion John O'Shaughnessy, Nicholas Jackson O'Shaughnessy |
| title_fullStr | The marketing power of emotion John O'Shaughnessy, Nicholas Jackson O'Shaughnessy |
| title_full_unstemmed | The marketing power of emotion John O'Shaughnessy, Nicholas Jackson O'Shaughnessy |
| title_short | The marketing power of emotion |
| title_sort | the marketing power of emotion |
| topic | BUSINESS & ECONOMICS / Consumer Behavior bisacsh Advertising / Psychological aspects fast Consumer behavior fast Consumers / Psychology fast Decision making / Psychological aspects fast Emotions / Economic aspects fast Marketing / Psychological aspects fast Psychologie Wirtschaft Consumer behavior Consumers Psychology Marketing Psychological aspects Advertising Psychological aspects Decision making Psychological aspects Emotions Economic aspects Marketing (DE-588)4037589-4 gnd Gefühl (DE-588)4019702-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Consumer Behavior Advertising / Psychological aspects Consumer behavior Consumers / Psychology Decision making / Psychological aspects Emotions / Economic aspects Marketing / Psychological aspects Psychologie Wirtschaft Consumers Psychology Marketing Psychological aspects Advertising Psychological aspects Decision making Psychological aspects Emotions Economic aspects Marketing Gefühl Verbraucherverhalten |
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