Sold American: consumption and citizenship, 1890-1945
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chapel Hill
University of North Carolina Press
©2006
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| Online-Zugang: | Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (pages 465-521) and index Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945 At the turn of the twentieth century, an emerging consumer culture in the US promoted constant spending to meet material needs and develop social identity and self-cultivation. In 'Sold American', Charles McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. He argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship |
| Beschreibung: | 1 Online-Ressource (xv, 536 pages) |
| ISBN: | 9780807876640 080787664X 9781469606040 1469606046 9780807830338 9780807856765 |
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| 500 | |a Includes bibliographical references (pages 465-521) and index | ||
| 500 | |a Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945 | ||
| 500 | |a At the turn of the twentieth century, an emerging consumer culture in the US promoted constant spending to meet material needs and develop social identity and self-cultivation. In 'Sold American', Charles McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. He argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Economics / Macroeconomics |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE / Economic Conditions |2 bisacsh | |
| 650 | 7 | |a HISTORY / United States / 20th Century |2 bisacsh | |
| 650 | 7 | |a Werbung |2 swd | |
| 650 | 7 | |a Massenkonsum |2 swd | |
| 650 | 7 | |a Politische Identität |2 swd | |
| 650 | 7 | |a Verbraucherverhalten |2 swd | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Politik | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumption (Economics) |x Political aspects |z United States |x History | |
| 650 | 4 | |a Consumer behavior |x Political aspects |z United States |x History | |
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Datensatz im Suchindex
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| dewey-raw | 339.4/7097309041 |
| dewey-search | 339.4/7097309041 |
| dewey-sort | 3339.4 107097309041 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
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| spelling | McGovern, Charles Verfasser aut Sold American consumption and citizenship, 1890-1945 Charles F. McGovern Chapel Hill University of North Carolina Press ©2006 1 Online-Ressource (xv, 536 pages) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (pages 465-521) and index Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945 At the turn of the twentieth century, an emerging consumer culture in the US promoted constant spending to meet material needs and develop social identity and self-cultivation. In 'Sold American', Charles McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. He argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship BUSINESS & ECONOMICS / Economics / Macroeconomics bisacsh POLITICAL SCIENCE / Economic Conditions bisacsh HISTORY / United States / 20th Century bisacsh Werbung swd Massenkonsum swd Politische Identität swd Verbraucherverhalten swd Geschichte Politik Wirtschaft Consumption (Economics) Political aspects United States History Consumer behavior Political aspects United States History USA Erscheint auch als Druck-Ausgabe, Hardcover 0-8078-3033-X Erscheint auch als Druck-Ausgabe, Paperback 0-8078-5676-2 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=203477 Aggregator Volltext |
| spellingShingle | McGovern, Charles Sold American consumption and citizenship, 1890-1945 BUSINESS & ECONOMICS / Economics / Macroeconomics bisacsh POLITICAL SCIENCE / Economic Conditions bisacsh HISTORY / United States / 20th Century bisacsh Werbung swd Massenkonsum swd Politische Identität swd Verbraucherverhalten swd Geschichte Politik Wirtschaft Consumption (Economics) Political aspects United States History Consumer behavior Political aspects United States History |
| title | Sold American consumption and citizenship, 1890-1945 |
| title_auth | Sold American consumption and citizenship, 1890-1945 |
| title_exact_search | Sold American consumption and citizenship, 1890-1945 |
| title_full | Sold American consumption and citizenship, 1890-1945 Charles F. McGovern |
| title_fullStr | Sold American consumption and citizenship, 1890-1945 Charles F. McGovern |
| title_full_unstemmed | Sold American consumption and citizenship, 1890-1945 Charles F. McGovern |
| title_short | Sold American |
| title_sort | sold american consumption and citizenship 1890 1945 |
| title_sub | consumption and citizenship, 1890-1945 |
| topic | BUSINESS & ECONOMICS / Economics / Macroeconomics bisacsh POLITICAL SCIENCE / Economic Conditions bisacsh HISTORY / United States / 20th Century bisacsh Werbung swd Massenkonsum swd Politische Identität swd Verbraucherverhalten swd Geschichte Politik Wirtschaft Consumption (Economics) Political aspects United States History Consumer behavior Political aspects United States History |
| topic_facet | BUSINESS & ECONOMICS / Economics / Macroeconomics POLITICAL SCIENCE / Economic Conditions HISTORY / United States / 20th Century Werbung Massenkonsum Politische Identität Verbraucherverhalten Geschichte Politik Wirtschaft Consumption (Economics) Political aspects United States History Consumer behavior Political aspects United States History USA |
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