Consumer behavior 2014:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Loganville, GA
Richard K Miller & Associates
[2014]
|
| Ausgabe: | Tenth edition |
| Schriftenreihe: | RKMA market research handbook series
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Title from title page of PDF file (viewed Dec. 18, 2013) Includes bibliographical references Part I. The American consumer: Demographic overview ; Consumer spending ; Retail spending ; Use of time ; Use of media & the internet ; Consumer income & wealth ; Consumer debt -- - Part II. Shopping behaviors: Competition between shopping channels ; In-store shopping ; Online shopping ; Mobile shopping -- Peer-to-peer shopping -- - Part III. Behavior analyses: At home ; Away from home ; Brand loyalty ; Buying American-made ; Buying local ; Consumer confidence ; Customer satisfaction ; Environmentally conscious consumerism ; Gift giving ; Influence of gasoline prices ; Payment preferences ; Post-recession consumer behavior ; Privacy issues ; Purchase decision making ; Response to advertising ; Response to customer service ; Response to reviews ; Spending for goods vs. experiences -- - Part IV. Affluent Consumers: Luxury & affluent markets ; Population centers of U.S. influence ; Market surveys -- - Part V. Customer brand preferences: Brand attraction ; Brand equity ; Customer experience ; Customer loyalty engagement ; Customer satisfaction ; Customer service ; Facebook fan brand loyalty ; Online retailer shopper satisfaction -- - Part VI. Ethnic focus: African-American consumers ; Arab-American consumers ; Asian-American consumers ; Hispanic - &Latino-American consumers ; Jewish-American consumers ; Muslim-American consumers ; Native-American consumers -- - Part VII. Gender focus: Female consumers ; Male consumers -- - Part VIII. Generational focus: Generational comparisons ; Senior customers ; Baby boomer consumers ; Generation X consumers ; Millennial consumers -- - Part IX. Segmentation: College students ; Consumers with disabilities ; Families with children ; Family caregivers ; Gay & lesbian consumers ; Immigrant consumers ; Married couples ; Military consumers ; Pet owners ; Retirees ; Single consumers -- - Part X. Geodemographics: Megapolitan regions ; Metropolitan profiles ; Metropolitan statistical areas ; Micropolitan statistical areas ; State population profiles ; State economic profiles -- - Part XI. Communities: Americans' views on their communities ; Where Americans want to live ; Relocation ; All-American cities ; Best small towns ; Great places in America -- - Appendix A. Academic research centers -- - Appendix B. Analysts -- - Appendix C. Market research sources -- - Appendix D. Periodicals -- - References |
| Beschreibung: | 1 Online-Ressource (481 pages) |
| ISBN: | 9781577831945 1577831942 |
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| 500 | |a Title from title page of PDF file (viewed Dec. 18, 2013) | ||
| 500 | |a Includes bibliographical references | ||
| 500 | |a Part I. The American consumer: Demographic overview ; Consumer spending ; Retail spending ; Use of time ; Use of media & the internet ; Consumer income & wealth ; Consumer debt -- - Part II. Shopping behaviors: Competition between shopping channels ; In-store shopping ; Online shopping ; Mobile shopping -- Peer-to-peer shopping -- - Part III. Behavior analyses: At home ; Away from home ; Brand loyalty ; Buying American-made ; Buying local ; Consumer confidence ; Customer satisfaction ; Environmentally conscious consumerism ; Gift giving ; Influence of gasoline prices ; Payment preferences ; Post-recession consumer behavior ; Privacy issues ; Purchase decision making ; Response to advertising ; Response to customer service ; Response to reviews ; Spending for goods vs. experiences -- - Part IV. Affluent Consumers: Luxury & affluent markets ; Population centers of U.S. influence ; Market surveys -- | ||
| 500 | |a - Part V. Customer brand preferences: Brand attraction ; Brand equity ; Customer experience ; Customer loyalty engagement ; Customer satisfaction ; Customer service ; Facebook fan brand loyalty ; Online retailer shopper satisfaction -- - Part VI. Ethnic focus: African-American consumers ; Arab-American consumers ; Asian-American consumers ; Hispanic - &Latino-American consumers ; Jewish-American consumers ; Muslim-American consumers ; Native-American consumers -- - Part VII. Gender focus: Female consumers ; Male consumers -- - Part VIII. Generational focus: Generational comparisons ; Senior customers ; Baby boomer consumers ; Generation X consumers ; Millennial consumers -- - Part IX. Segmentation: College students ; Consumers with disabilities ; Families with children ; Family caregivers ; Gay & lesbian consumers ; Immigrant consumers ; Married couples ; Military consumers ; Pet owners ; Retirees ; Single consumers -- | ||
| 500 | |a - Part X. Geodemographics: Megapolitan regions ; Metropolitan profiles ; Metropolitan statistical areas ; Micropolitan statistical areas ; State population profiles ; State economic profiles -- - Part XI. Communities: Americans' views on their communities ; Where Americans want to live ; Relocation ; All-American cities ; Best small towns ; Great places in America -- - Appendix A. Academic research centers -- - Appendix B. Analysts -- - Appendix C. Market research sources -- - Appendix D. Periodicals -- - References | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Consumers |2 fast | |
| 650 | 7 | |a Consumers' preferences |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 4 | |a Statistik | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumer behavior |z United States |v Statistics | |
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Datensatz im Suchindex
| _version_ | 1804175290331561984 |
|---|---|
| any_adam_object | |
| author | Miller, Richard K. , (Richard Kendall) |
| author_facet | Miller, Richard K. , (Richard Kendall) |
| author_role | aut |
| author_sort | Miller, Richard K. , (Richard Kendall) |
| author_variant | r k r k m rkrk rkrkm |
| building | Verbundindex |
| bvnumber | BV042965200 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)865548223 (DE-599)BVBBV042965200 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Tenth edition |
| format | Electronic eBook |
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| geographic_facet | USA |
| id | DE-604.BV042965200 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:56Z |
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| isbn | 9781577831945 1577831942 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028391068 |
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| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Richard K Miller & Associates |
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| spelling | Miller, Richard K. , (Richard Kendall) Verfasser aut Consumer behavior 2014 by Richard K. Miller and Kelli Washington Tenth edition Loganville, GA Richard K Miller & Associates [2014] 1 Online-Ressource (481 pages) txt rdacontent c rdamedia cr rdacarrier RKMA market research handbook series Title from title page of PDF file (viewed Dec. 18, 2013) Includes bibliographical references Part I. The American consumer: Demographic overview ; Consumer spending ; Retail spending ; Use of time ; Use of media & the internet ; Consumer income & wealth ; Consumer debt -- - Part II. Shopping behaviors: Competition between shopping channels ; In-store shopping ; Online shopping ; Mobile shopping -- Peer-to-peer shopping -- - Part III. Behavior analyses: At home ; Away from home ; Brand loyalty ; Buying American-made ; Buying local ; Consumer confidence ; Customer satisfaction ; Environmentally conscious consumerism ; Gift giving ; Influence of gasoline prices ; Payment preferences ; Post-recession consumer behavior ; Privacy issues ; Purchase decision making ; Response to advertising ; Response to customer service ; Response to reviews ; Spending for goods vs. experiences -- - Part IV. Affluent Consumers: Luxury & affluent markets ; Population centers of U.S. influence ; Market surveys -- - Part V. Customer brand preferences: Brand attraction ; Brand equity ; Customer experience ; Customer loyalty engagement ; Customer satisfaction ; Customer service ; Facebook fan brand loyalty ; Online retailer shopper satisfaction -- - Part VI. Ethnic focus: African-American consumers ; Arab-American consumers ; Asian-American consumers ; Hispanic - &Latino-American consumers ; Jewish-American consumers ; Muslim-American consumers ; Native-American consumers -- - Part VII. Gender focus: Female consumers ; Male consumers -- - Part VIII. Generational focus: Generational comparisons ; Senior customers ; Baby boomer consumers ; Generation X consumers ; Millennial consumers -- - Part IX. Segmentation: College students ; Consumers with disabilities ; Families with children ; Family caregivers ; Gay & lesbian consumers ; Immigrant consumers ; Married couples ; Military consumers ; Pet owners ; Retirees ; Single consumers -- - Part X. Geodemographics: Megapolitan regions ; Metropolitan profiles ; Metropolitan statistical areas ; Micropolitan statistical areas ; State population profiles ; State economic profiles -- - Part XI. Communities: Americans' views on their communities ; Where Americans want to live ; Relocation ; All-American cities ; Best small towns ; Great places in America -- - Appendix A. Academic research centers -- - Appendix B. Analysts -- - Appendix C. Market research sources -- - Appendix D. Periodicals -- - References Text in English BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Consumers fast Consumers' preferences fast Marketing research fast Statistik Wirtschaft Consumer behavior United States Statistics Marketing research United States Statistics Marketing research United States Handbooks, manuals, etc Consumers' preferences United States Statistics Consumers United States Statistics USA Washington, Kelli D. Sonstige oth Richard K. Miller & Associates Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=715061 Aggregator Volltext |
| spellingShingle | Miller, Richard K. , (Richard Kendall) Consumer behavior 2014 BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Consumers fast Consumers' preferences fast Marketing research fast Statistik Wirtschaft Consumer behavior United States Statistics Marketing research United States Statistics Marketing research United States Handbooks, manuals, etc Consumers' preferences United States Statistics Consumers United States Statistics |
| title | Consumer behavior 2014 |
| title_auth | Consumer behavior 2014 |
| title_exact_search | Consumer behavior 2014 |
| title_full | Consumer behavior 2014 by Richard K. Miller and Kelli Washington |
| title_fullStr | Consumer behavior 2014 by Richard K. Miller and Kelli Washington |
| title_full_unstemmed | Consumer behavior 2014 by Richard K. Miller and Kelli Washington |
| title_short | Consumer behavior 2014 |
| title_sort | consumer behavior 2014 |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Consumers fast Consumers' preferences fast Marketing research fast Statistik Wirtschaft Consumer behavior United States Statistics Marketing research United States Statistics Marketing research United States Handbooks, manuals, etc Consumers' preferences United States Statistics Consumers United States Statistics |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Consumers Consumers' preferences Marketing research Statistik Wirtschaft Consumer behavior United States Statistics Marketing research United States Statistics Marketing research United States Handbooks, manuals, etc Consumers' preferences United States Statistics Consumers United States Statistics USA |
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