Air transportation: a management perspective
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Wensveen, J. G. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Aldershot, England Ashgate ©2007
Ausgabe:6th ed
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Previous edition: by Alexander T. Wells, John G. Wensveen. Belmont, Calif. : Thomson/Brooks/Cole, 2004
Includes bibliographical references and index
Cover; Contents; About the Author; Preface; Acknowledgments; PART ONE: AN INTRODUCTION TO AIR TRANSPORT; PART TWO: STRUCTURE AND ECONOMICS OF AIRLINES; PART THREE: MANAGERIAL ASPECTS OF AIRLINES; PART FOUR: THE INTERNATIONAL SCENE; Glossary; Index
The sixth edition of Air Transportation: A Management Perspective provides a solid foundation of current practices in air transportation management combined with an extensive historical overview. The book uses past and present trends to forecast future challenges the industry may face, encouraging the reader to really think about the decisions a manager implements. Updated topics include airline passenger marketing, labor relations, financing and heightened security precautions
Beschreibung:1 Online-Ressource (xxi, 568 pages)
ISBN:9780754684749
0754684741

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