Global sport sponsorship:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York, NY, USA
Berg
2005
|
| Schriftenreihe: | Sport, commerce and culture
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index Sport sponsorship in a global age / John Amis and T. Bettina Cornwell -- Historical hangovers or burning possiblilities: regulation and adaptation in global tobacco and alcohol sponsorship / Robert Sparks, Timothy Dewhirst, Shannon Jette and Amanda Schweinbenz -- The spatial logics of global sponsorship; corporate capital, cola wars and cricket / Michael Silk and David Andrews -- Global adidas: sport, clelebrity and the marketing of difference / Andrew D. Graninger, Joshua I. Newman and David L. Andrews -- Sports sponsorship and tourism flows / Mike Weed -- The [E-] business of sport sponsorship / Detlev Zwick and Oliver Dieterle -- Global sport sponsorship: towards a strategic understanding / Don Roy -- Image transfer in global sport sponsorship: theoretical support and boundary conditions / Kevin Gwinner -- Using the Olympics and FIFA world cup to enhance global brand equity: a case study of two companies in the payment services category / Robert Madrigal, Colleen Bee and Monica LaBarge "Estimated to have an annual worth of more than US$25 billion, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines." "Global Sport Sponsorship is essential reading for anyone involved in the practice or academic study of one of the world's largest industries."--Jacket |
| Beschreibung: | 1 Online-Ressource (x, 326 pages) |
| ISBN: | 9781847880031 1847880037 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042964840 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2005 |||| o||u| ||||||eng d | ||
| 020 | |a 9781847880031 |c electronic bk. |9 978-1-84788-003-1 | ||
| 020 | |a 1847880037 |c electronic bk. |9 1-84788-003-7 | ||
| 035 | |a (OCoLC)277199685 | ||
| 035 | |a (DE-599)BVBBV042964840 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 796/.0698 |2 22 | |
| 084 | |a QQ 980 |0 (DE-625)142018: |2 rvk | ||
| 084 | |a ZX 6900 |0 (DE-625)158434:14257 |2 rvk | ||
| 084 | |a ZX 6920 |0 (DE-625)158436:14257 |2 rvk | ||
| 245 | 1 | 0 | |a Global sport sponsorship |c edited by John Amis and T. Bettina Cornwell |
| 264 | 1 | |a New York, NY, USA |b Berg |c 2005 | |
| 300 | |a 1 Online-Ressource (x, 326 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Sport, commerce and culture | |
| 500 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Sport sponsorship in a global age / John Amis and T. Bettina Cornwell -- Historical hangovers or burning possiblilities: regulation and adaptation in global tobacco and alcohol sponsorship / Robert Sparks, Timothy Dewhirst, Shannon Jette and Amanda Schweinbenz -- The spatial logics of global sponsorship; corporate capital, cola wars and cricket / Michael Silk and David Andrews -- Global adidas: sport, clelebrity and the marketing of difference / Andrew D. Graninger, Joshua I. Newman and David L. Andrews -- Sports sponsorship and tourism flows / Mike Weed -- The [E-] business of sport sponsorship / Detlev Zwick and Oliver Dieterle -- Global sport sponsorship: towards a strategic understanding / Don Roy -- Image transfer in global sport sponsorship: theoretical support and boundary conditions / Kevin Gwinner -- Using the Olympics and FIFA world cup to enhance global brand equity: a case study of two companies in the payment services category / Robert Madrigal, Colleen Bee and Monica LaBarge | ||
| 500 | |a "Estimated to have an annual worth of more than US$25 billion, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines." "Global Sport Sponsorship is essential reading for anyone involved in the practice or academic study of one of the world's largest industries."--Jacket | ||
| 650 | 7 | |a SPORTS & RECREATION / Essays |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / History |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / Business Aspects |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / Reference |2 bisacsh | |
| 650 | 7 | |a GAMES / Gambling / Sports |2 bisacsh | |
| 650 | 7 | |a TRAVEL / Special Interest / Sports |2 bisacsh | |
| 650 | 7 | |a Sports and globalization |2 fast | |
| 650 | 7 | |a Sports sponsorship |2 fast | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Sports sponsorship | |
| 650 | 4 | |a Sports and globalization | |
| 650 | 0 | 7 | |a Globalisierung |0 (DE-588)4557997-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sportsponsoring |0 (DE-588)4207428-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Sportsponsoring |0 (DE-588)4207428-9 |D s |
| 689 | 0 | 1 | |a Globalisierung |0 (DE-588)4557997-0 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Amis, John |e Sonstige |4 oth | |
| 700 | 1 | |a Cornwell, T. Bettina |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 1-84520-081-0 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 1-84520-080-2 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-1-84520-081-7 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-84520-080-0 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=231123 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA |a ZDB-4-EBU | ||
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028390708 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804175289631113216 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV042964840 |
| classification_rvk | QQ 980 ZX 6900 ZX 6920 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)277199685 (DE-599)BVBBV042964840 |
| dewey-full | 796/.0698 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796/.0698 |
| dewey-search | 796/.0698 |
| dewey-sort | 3796 3698 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04549nmm a2200685zc 4500</leader><controlfield tag="001">BV042964840</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2005 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781847880031</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-84788-003-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1847880037</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-84788-003-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)277199685</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042964840</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">796/.0698</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 980</subfield><subfield code="0">(DE-625)142018:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ZX 6900</subfield><subfield code="0">(DE-625)158434:14257</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ZX 6920</subfield><subfield code="0">(DE-625)158436:14257</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Global sport sponsorship</subfield><subfield code="c">edited by John Amis and T. Bettina Cornwell</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY, USA</subfield><subfield code="b">Berg</subfield><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (x, 326 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Sport, commerce and culture</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Sport sponsorship in a global age / John Amis and T. Bettina Cornwell -- Historical hangovers or burning possiblilities: regulation and adaptation in global tobacco and alcohol sponsorship / Robert Sparks, Timothy Dewhirst, Shannon Jette and Amanda Schweinbenz -- The spatial logics of global sponsorship; corporate capital, cola wars and cricket / Michael Silk and David Andrews -- Global adidas: sport, clelebrity and the marketing of difference / Andrew D. Graninger, Joshua I. Newman and David L. Andrews -- Sports sponsorship and tourism flows / Mike Weed -- The [E-] business of sport sponsorship / Detlev Zwick and Oliver Dieterle -- Global sport sponsorship: towards a strategic understanding / Don Roy -- Image transfer in global sport sponsorship: theoretical support and boundary conditions / Kevin Gwinner -- Using the Olympics and FIFA world cup to enhance global brand equity: a case study of two companies in the payment services category / Robert Madrigal, Colleen Bee and Monica LaBarge</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Estimated to have an annual worth of more than US$25 billion, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines." "Global Sport Sponsorship is essential reading for anyone involved in the practice or academic study of one of the world's largest industries."--Jacket</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">SPORTS & RECREATION / Essays</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">SPORTS & RECREATION / History</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">SPORTS & RECREATION / Business Aspects</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">SPORTS & RECREATION / Reference</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">GAMES / Gambling / Sports</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">TRAVEL / Special Interest / Sports</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Sports and globalization</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Sports sponsorship</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Geschichte</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sports sponsorship</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sports and globalization</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sportsponsoring</subfield><subfield code="0">(DE-588)4207428-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Sportsponsoring</subfield><subfield code="0">(DE-588)4207428-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Amis, John</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cornwell, T. Bettina</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">1-84520-081-0</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">1-84520-080-2</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-1-84520-081-7</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-84520-080-0</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=231123</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028390708</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV042964840 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:55Z |
| institution | BVB |
| isbn | 9781847880031 1847880037 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028390708 |
| oclc_num | 277199685 |
| open_access_boolean | |
| physical | 1 Online-Ressource (x, 326 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Berg |
| record_format | marc |
| series2 | Sport, commerce and culture |
| spelling | Global sport sponsorship edited by John Amis and T. Bettina Cornwell New York, NY, USA Berg 2005 1 Online-Ressource (x, 326 pages) txt rdacontent c rdamedia cr rdacarrier Sport, commerce and culture Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index Sport sponsorship in a global age / John Amis and T. Bettina Cornwell -- Historical hangovers or burning possiblilities: regulation and adaptation in global tobacco and alcohol sponsorship / Robert Sparks, Timothy Dewhirst, Shannon Jette and Amanda Schweinbenz -- The spatial logics of global sponsorship; corporate capital, cola wars and cricket / Michael Silk and David Andrews -- Global adidas: sport, clelebrity and the marketing of difference / Andrew D. Graninger, Joshua I. Newman and David L. Andrews -- Sports sponsorship and tourism flows / Mike Weed -- The [E-] business of sport sponsorship / Detlev Zwick and Oliver Dieterle -- Global sport sponsorship: towards a strategic understanding / Don Roy -- Image transfer in global sport sponsorship: theoretical support and boundary conditions / Kevin Gwinner -- Using the Olympics and FIFA world cup to enhance global brand equity: a case study of two companies in the payment services category / Robert Madrigal, Colleen Bee and Monica LaBarge "Estimated to have an annual worth of more than US$25 billion, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines." "Global Sport Sponsorship is essential reading for anyone involved in the practice or academic study of one of the world's largest industries."--Jacket SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Reference bisacsh GAMES / Gambling / Sports bisacsh TRAVEL / Special Interest / Sports bisacsh Sports and globalization fast Sports sponsorship fast Geschichte Sports sponsorship Sports and globalization Globalisierung (DE-588)4557997-0 gnd rswk-swf Sportsponsoring (DE-588)4207428-9 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Sportsponsoring (DE-588)4207428-9 s Globalisierung (DE-588)4557997-0 s 2\p DE-604 Amis, John Sonstige oth Cornwell, T. Bettina Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 1-84520-081-0 Erscheint auch als Druck-Ausgabe, Hardcover 1-84520-080-2 Erscheint auch als Druck-Ausgabe, Paperback 978-1-84520-081-7 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-84520-080-0 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=231123 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Global sport sponsorship SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Reference bisacsh GAMES / Gambling / Sports bisacsh TRAVEL / Special Interest / Sports bisacsh Sports and globalization fast Sports sponsorship fast Geschichte Sports sponsorship Sports and globalization Globalisierung (DE-588)4557997-0 gnd Sportsponsoring (DE-588)4207428-9 gnd |
| subject_GND | (DE-588)4557997-0 (DE-588)4207428-9 (DE-588)4143413-4 |
| title | Global sport sponsorship |
| title_auth | Global sport sponsorship |
| title_exact_search | Global sport sponsorship |
| title_full | Global sport sponsorship edited by John Amis and T. Bettina Cornwell |
| title_fullStr | Global sport sponsorship edited by John Amis and T. Bettina Cornwell |
| title_full_unstemmed | Global sport sponsorship edited by John Amis and T. Bettina Cornwell |
| title_short | Global sport sponsorship |
| title_sort | global sport sponsorship |
| topic | SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Reference bisacsh GAMES / Gambling / Sports bisacsh TRAVEL / Special Interest / Sports bisacsh Sports and globalization fast Sports sponsorship fast Geschichte Sports sponsorship Sports and globalization Globalisierung (DE-588)4557997-0 gnd Sportsponsoring (DE-588)4207428-9 gnd |
| topic_facet | SPORTS & RECREATION / Essays SPORTS & RECREATION / History SPORTS & RECREATION / Business Aspects SPORTS & RECREATION / Reference GAMES / Gambling / Sports TRAVEL / Special Interest / Sports Sports and globalization Sports sponsorship Geschichte Globalisierung Sportsponsoring Aufsatzsammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=231123 |
| work_keys_str_mv | AT amisjohn globalsportsponsorship AT cornwelltbettina globalsportsponsorship |