Developing a market orientation:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif.
Sage Publications
c1999
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Papers originally published as Marketing Science Institute working papers Includes bibliographical references and indexes Market orientation : the construct, research propositions, and managerial implications - Ajay K. Kohli and Bernard J. Jaworski -- - Effect of market orientation on business profitability - John C. Narver and Stanley F. Slater -- - Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis - Rohit Deshpandé, John U. Farley, and Frederick E. Webster, Jr. -- - Market orientation : antecedents and consequences - Bernard J. Jaworski and Ajay K. Kohli -- - Market orientation, performance, and the moderating influence of competitive environment - Stanley F. Slater and John C. Narver -- - Does market orientation matter for small firms? - Alfred M. Pelham and David T. Wilson -- - Market orientation and business performance : an analysis of panel data - John C. Narver, Robert L. Jacobson, and Stanley F. Slater -- - Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales - Rohit Deshpandé and John U. Farley -- - Market oriented is not enough : build a learning organization - Stanley F. Slater and John C. Narver -- - Influence of market orientation on channel relationships : a dyadic examination - Judy A. Siguaw, Penny M. Simpson, and Thomas L. Baker Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers) |
| Beschreibung: | 1 Online-Ressource (vii, 320 p.) |
| ISBN: | 9781452263168 1452263167 076191692X 9780761916925 0761916938 9780761916932 |
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Datensatz im Suchindex
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| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
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| id | DE-604.BV042964839 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:55Z |
| institution | BVB |
| isbn | 9781452263168 1452263167 076191692X 9780761916925 0761916938 9780761916932 |
| language | English |
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| spelling | Developing a market orientation Rohit Deshpandé, editor Thousand Oaks, Calif. Sage Publications c1999 1 Online-Ressource (vii, 320 p.) txt rdacontent c rdamedia cr rdacarrier Papers originally published as Marketing Science Institute working papers Includes bibliographical references and indexes Market orientation : the construct, research propositions, and managerial implications - Ajay K. Kohli and Bernard J. Jaworski -- - Effect of market orientation on business profitability - John C. Narver and Stanley F. Slater -- - Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis - Rohit Deshpandé, John U. Farley, and Frederick E. Webster, Jr. -- - Market orientation : antecedents and consequences - Bernard J. Jaworski and Ajay K. Kohli -- - Market orientation, performance, and the moderating influence of competitive environment - Stanley F. Slater and John C. Narver -- - Does market orientation matter for small firms? - Alfred M. Pelham and David T. Wilson -- - Market orientation and business performance : an analysis of panel data - John C. Narver, Robert L. Jacobson, and Stanley F. Slater -- - Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales - Rohit Deshpandé and John U. Farley -- - Market oriented is not enough : build a learning organization - Stanley F. Slater and John C. Narver -- - Influence of market orientation on channel relationships : a dyadic examination - Judy A. Siguaw, Penny M. Simpson, and Thomas L. Baker Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers) Marketing Marketing / Recherche Service à la clientèle Culture d'entreprise Organisation Concurrence Klantgerichtheid gtt Management gtt Organisatiecultuur gtt Marketing / Recherche ram Culture d'entreprise ram Compétitivité (économie politique) ram Service à la clientèle ram Corporate Identity swd Kundenorientierung swd Marketingmanagement swd BUSINESS & ECONOMICS / Marketing / Research bisacsh Organization fast Competition fast Corporate culture fast Customer services fast Marketing research fast Wirtschaft Marketing research Customer services Corporate culture Organization Competition Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Corporate Identity (DE-588)4193565-2 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Kundenorientierung (DE-588)4316837-1 s Corporate Identity (DE-588)4193565-2 s 1\p DE-604 Deshpande, Rohit Sonstige oth Marketing Science Institute Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474087 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Developing a market orientation Marketing Marketing / Recherche Service à la clientèle Culture d'entreprise Organisation Concurrence Klantgerichtheid gtt Management gtt Organisatiecultuur gtt Marketing / Recherche ram Culture d'entreprise ram Compétitivité (économie politique) ram Service à la clientèle ram Corporate Identity swd Kundenorientierung swd Marketingmanagement swd BUSINESS & ECONOMICS / Marketing / Research bisacsh Organization fast Competition fast Corporate culture fast Customer services fast Marketing research fast Wirtschaft Marketing research Customer services Corporate culture Organization Competition Marketingmanagement (DE-588)4168907-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Corporate Identity (DE-588)4193565-2 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4316837-1 (DE-588)4193565-2 |
| title | Developing a market orientation |
| title_auth | Developing a market orientation |
| title_exact_search | Developing a market orientation |
| title_full | Developing a market orientation Rohit Deshpandé, editor |
| title_fullStr | Developing a market orientation Rohit Deshpandé, editor |
| title_full_unstemmed | Developing a market orientation Rohit Deshpandé, editor |
| title_short | Developing a market orientation |
| title_sort | developing a market orientation |
| topic | Marketing Marketing / Recherche Service à la clientèle Culture d'entreprise Organisation Concurrence Klantgerichtheid gtt Management gtt Organisatiecultuur gtt Marketing / Recherche ram Culture d'entreprise ram Compétitivité (économie politique) ram Service à la clientèle ram Corporate Identity swd Kundenorientierung swd Marketingmanagement swd BUSINESS & ECONOMICS / Marketing / Research bisacsh Organization fast Competition fast Corporate culture fast Customer services fast Marketing research fast Wirtschaft Marketing research Customer services Corporate culture Organization Competition Marketingmanagement (DE-588)4168907-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Corporate Identity (DE-588)4193565-2 gnd |
| topic_facet | Marketing Marketing / Recherche Service à la clientèle Culture d'entreprise Organisation Concurrence Klantgerichtheid Management Organisatiecultuur Compétitivité (économie politique) Corporate Identity Kundenorientierung Marketingmanagement BUSINESS & ECONOMICS / Marketing / Research Organization Competition Corporate culture Customer services Marketing research Wirtschaft |
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