Sales forecasting management: a demand management approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif.
Sage Publications
c2005
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references (p. 331-335) and index Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting, |
| Beschreibung: | 1 Online-Ressource (xv, 347 p. :) |
| ISBN: | 9781452222370 1452222371 9781412905718 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042964728 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2005 |||| o||u| ||||||eng d | ||
| 020 | |a 9781452222370 |c electronic bk. |9 978-1-4522-2237-0 | ||
| 020 | |a 1452222371 |c electronic bk. |9 1-4522-2237-1 | ||
| 020 | |a 9781412905718 |9 978-1-4129-0571-8 | ||
| 035 | |a (OCoLC)808344282 | ||
| 035 | |a (DE-599)BVBBV042964728 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/18 |2 22 | |
| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 100 | 1 | |a Mentzer, John T. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Sales forecasting management |b a demand management approach |c John T. Mentzer, Mark A. Moon |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Thousand Oaks, Calif. |b Sage Publications |c c2005 | |
| 300 | |a 1 Online-Ressource (xv, 347 p. :) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 331-335) and index | ||
| 500 | |a Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems | ||
| 500 | |a Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting, | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Sales & Selling / Management |2 bisacsh | |
| 650 | 7 | |a Marketing research / Management |2 fast | |
| 650 | 7 | |a Sales forecasting / Management |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Sales forecasting |x Management | |
| 650 | 4 | |a Marketing research |x Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Absatzprognose |0 (DE-588)4252783-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Absatzprognose |0 (DE-588)4252783-1 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Moon, Mark A. |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 1-4129-0571-0 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474611 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBU | ||
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028390596 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804175289398329344 |
|---|---|
| any_adam_object | |
| author | Mentzer, John T. |
| author_facet | Mentzer, John T. |
| author_role | aut |
| author_sort | Mentzer, John T. |
| author_variant | j t m jt jtm |
| building | Verbundindex |
| bvnumber | BV042964728 |
| classification_rvk | QP 612 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)808344282 (DE-599)BVBBV042964728 |
| dewey-full | 658.8/18 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/18 |
| dewey-search | 658.8/18 |
| dewey-sort | 3658.8 218 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02575nmm a2200541zc 4500</leader><controlfield tag="001">BV042964728</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2005 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452222370</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-4522-2237-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1452222371</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-4522-2237-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781412905718</subfield><subfield code="9">978-1-4129-0571-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)808344282</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042964728</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/18</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mentzer, John T.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Sales forecasting management</subfield><subfield code="b">a demand management approach</subfield><subfield code="c">John T. Mentzer, Mark A. Moon</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Thousand Oaks, Calif.</subfield><subfield code="b">Sage Publications</subfield><subfield code="c">c2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xv, 347 p. :)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 331-335) and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Sales & Selling / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing research / Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Sales forecasting / Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales forecasting</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Absatzprognose</subfield><subfield code="0">(DE-588)4252783-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Absatzprognose</subfield><subfield code="0">(DE-588)4252783-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Moon, Mark A.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">1-4129-0571-0</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474611</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028390596</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV042964728 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:55Z |
| institution | BVB |
| isbn | 9781452222370 1452222371 9781412905718 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028390596 |
| oclc_num | 808344282 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xv, 347 p. :) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Sage Publications |
| record_format | marc |
| spelling | Mentzer, John T. Verfasser aut Sales forecasting management a demand management approach John T. Mentzer, Mark A. Moon 2nd ed Thousand Oaks, Calif. Sage Publications c2005 1 Online-Ressource (xv, 347 p. :) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 331-335) and index Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting, BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Marketing research / Management fast Sales forecasting / Management fast Wirtschaft Sales forecasting Management Marketing research Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Absatzprognose (DE-588)4252783-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Absatzprognose (DE-588)4252783-1 s 1\p DE-604 Moon, Mark A. Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 1-4129-0571-0 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474611 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mentzer, John T. Sales forecasting management a demand management approach BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Marketing research / Management fast Sales forecasting / Management fast Wirtschaft Sales forecasting Management Marketing research Management Marketingmanagement (DE-588)4168907-0 gnd Absatzprognose (DE-588)4252783-1 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4252783-1 |
| title | Sales forecasting management a demand management approach |
| title_auth | Sales forecasting management a demand management approach |
| title_exact_search | Sales forecasting management a demand management approach |
| title_full | Sales forecasting management a demand management approach John T. Mentzer, Mark A. Moon |
| title_fullStr | Sales forecasting management a demand management approach John T. Mentzer, Mark A. Moon |
| title_full_unstemmed | Sales forecasting management a demand management approach John T. Mentzer, Mark A. Moon |
| title_short | Sales forecasting management |
| title_sort | sales forecasting management a demand management approach |
| title_sub | a demand management approach |
| topic | BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Marketing research / Management fast Sales forecasting / Management fast Wirtschaft Sales forecasting Management Marketing research Management Marketingmanagement (DE-588)4168907-0 gnd Absatzprognose (DE-588)4252783-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Sales & Selling / Management Marketing research / Management Sales forecasting / Management Wirtschaft Sales forecasting Management Marketing research Management Marketingmanagement Absatzprognose |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474611 |
| work_keys_str_mv | AT mentzerjohnt salesforecastingmanagementademandmanagementapproach AT moonmarka salesforecastingmanagementademandmanagementapproach |