The hidden agenda: a proven way to win business and create a following
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Bibliographische Detailangaben
1. Verfasser: Allen, Kevin (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Brookline, Mass. Bibliomotion c2012
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Title from title screen
Includes bibliographical references
Introduction: the heart of the matter -- Who! finding the hidden agenda. Defining the hidden agenda -- The conceptual target -- Uncovering the hidden agenda -- What? connecting to the hidden agenda. Your core -- The credo -- Real ambition -- How? speaking to the hidden agenda. Your win strategy -- The advocate's approach -- The power of storytelling
"In 'The Hidden Agenda,' Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling. His approach is not about persuading, but about creating a connection that assures a mutual win."--From jacket description
Beschreibung:1 Online-Ressource
ISBN:9781937134044
9781937134051
1937134059
1937134040

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