Visual merchandising: window and in-store displays for retail
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Laurence King Pub.
2011
|
| Ausgabe: | [2nd ed.] |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual merchandising of multiple chain stores -- Visual merchandising of small retail outlets -- Measuring success -- Store Design -- What is store design? -- Why is store design important? -- Who designs the store? -- How does store design work? -- Store study: Kurt Geiger -- Windows -- Getting to know your windows -- Planning a window display -- Themes and schemes -- Budgeting -- Props -- Designing a window display -- Store study: Printemps -- Color -- Window prepping -- Installing the window display -- Store study: Louis Vuitton -- Lighting -- Signage and graphics -- Window calendar -- Window standards and maintenance, and budget -- Store study: Fortnum & Mason -- In-Store Visual Merchandising -- Product adjacencies -- Floor layouts -- Store study: Matthew Williamson -- Fixtures -- Wall fixtures -- Product handling -- Store study: Flight 001 -- In-store displays and trend areas -- Point of purchase and add-on sales -- Clearance merchandise -- Signage and tagging -- Lighting -- Ambience -- Retail standards and maintenance and budget -- Virtual visual merchandising -- Store study: Topshop -- Mannequins -- Sculpting -- Purchasing mannequins -- Dressing a mannequin -- Securing a mannequin -- Grouping mannequins -- Maintenance -- The Visual Merchandiser's Studio -- Visual merchandiser's toolbox -- Health and safety -- Lighting chart -- Glossary -- Further reading -- Index -- Picture credits and acknowledgments |
| Beschreibung: | 1 Online-Ressource (208 pages) |
| ISBN: | 9781780670928 1780670923 9781856697637 |
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Datensatz im Suchindex
| _version_ | 1804175288859361280 |
|---|---|
| any_adam_object | |
| author | Morgan, Tony |
| author_facet | Morgan, Tony |
| author_role | aut |
| author_sort | Morgan, Tony |
| author_variant | t m tm |
| building | Verbundindex |
| bvnumber | BV042964434 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)794493269 (DE-599)BVBBV042964434 |
| dewey-full | 659.157 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.157 |
| dewey-search | 659.157 |
| dewey-sort | 3659.157 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | [2nd ed.] |
| format | Electronic eBook |
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| spelling | Morgan, Tony Verfasser aut Visual merchandising window and in-store displays for retail Tony Morgan [2nd ed.] London Laurence King Pub. 2011 1 Online-Ressource (208 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual merchandising of multiple chain stores -- Visual merchandising of small retail outlets -- Measuring success -- Store Design -- What is store design? -- Why is store design important? -- Who designs the store? -- How does store design work? -- Store study: Kurt Geiger -- Windows -- Getting to know your windows -- Planning a window display -- Themes and schemes -- Budgeting -- Props -- Designing a window display -- Store study: Printemps -- Color -- Window prepping -- Installing the window display -- Store study: Louis Vuitton -- Lighting -- Signage and graphics -- Window calendar -- Window standards and maintenance, and budget -- Store study: Fortnum & Mason -- In-Store Visual Merchandising -- Product adjacencies -- Floor layouts -- Store study: Matthew Williamson -- Fixtures -- Wall fixtures -- Product handling -- Store study: Flight 001 -- In-store displays and trend areas -- Point of purchase and add-on sales -- Clearance merchandise -- Signage and tagging -- Lighting -- Ambience -- Retail standards and maintenance and budget -- Virtual visual merchandising -- Store study: Topshop -- Mannequins -- Sculpting -- Purchasing mannequins -- Dressing a mannequin -- Securing a mannequin -- Grouping mannequins -- Maintenance -- The Visual Merchandiser's Studio -- Visual merchandiser's toolbox -- Health and safety -- Lighting chart -- Glossary -- Further reading -- Index -- Picture credits and acknowledgments Display of merchandise fast Show windows fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Display of merchandise Show windows Schaufensterdekoration (DE-588)4139594-3 gnd rswk-swf Dekoration (DE-588)4149033-2 gnd rswk-swf Warenpräsentation (DE-588)4189110-7 gnd rswk-swf Verkaufsfläche (DE-588)4255218-7 gnd rswk-swf Ladeneinrichtung (DE-588)4126247-5 gnd rswk-swf Visualisierung (DE-588)4188417-6 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Verkaufsfläche (DE-588)4255218-7 s Dekoration (DE-588)4149033-2 s 2\p DE-604 Ladeneinrichtung (DE-588)4126247-5 s Sales-promotion (DE-588)4076968-9 s 3\p DE-604 Warenpräsentation (DE-588)4189110-7 s Visualisierung (DE-588)4188417-6 s 4\p DE-604 Schaufensterdekoration (DE-588)4139594-3 s 5\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=926129 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Morgan, Tony Visual merchandising window and in-store displays for retail Display of merchandise fast Show windows fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Display of merchandise Show windows Schaufensterdekoration (DE-588)4139594-3 gnd Dekoration (DE-588)4149033-2 gnd Warenpräsentation (DE-588)4189110-7 gnd Verkaufsfläche (DE-588)4255218-7 gnd Ladeneinrichtung (DE-588)4126247-5 gnd Visualisierung (DE-588)4188417-6 gnd Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4139594-3 (DE-588)4149033-2 (DE-588)4189110-7 (DE-588)4255218-7 (DE-588)4126247-5 (DE-588)4188417-6 (DE-588)4076968-9 (DE-588)4522595-3 |
| title | Visual merchandising window and in-store displays for retail |
| title_auth | Visual merchandising window and in-store displays for retail |
| title_exact_search | Visual merchandising window and in-store displays for retail |
| title_full | Visual merchandising window and in-store displays for retail Tony Morgan |
| title_fullStr | Visual merchandising window and in-store displays for retail Tony Morgan |
| title_full_unstemmed | Visual merchandising window and in-store displays for retail Tony Morgan |
| title_short | Visual merchandising |
| title_sort | visual merchandising window and in store displays for retail |
| title_sub | window and in-store displays for retail |
| topic | Display of merchandise fast Show windows fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Display of merchandise Show windows Schaufensterdekoration (DE-588)4139594-3 gnd Dekoration (DE-588)4149033-2 gnd Warenpräsentation (DE-588)4189110-7 gnd Verkaufsfläche (DE-588)4255218-7 gnd Ladeneinrichtung (DE-588)4126247-5 gnd Visualisierung (DE-588)4188417-6 gnd Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Display of merchandise Show windows BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Schaufensterdekoration Dekoration Warenpräsentation Verkaufsfläche Ladeneinrichtung Visualisierung Sales-promotion Fallstudiensammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=926129 |
| work_keys_str_mv | AT morgantony visualmerchandisingwindowandinstoredisplaysforretail |