Renewing Unilever: transformation and tradition
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Bibliographische Detailangaben
1. Verfasser: Jones, Geoffrey (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Oxford Oxford University Press 2005
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references (p. 416-423) and index
List of Plates; List of Illustrations; List of Figures; List of Tables; Introduction; Part I: Strategy and Performance; Part II: Dynamics and Routines; Epilogue; Appendix 1 The Special Committee and its Successors; Appendix 2 Unilever and its Major International Competitors; Notes; Bibliography; Index
Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the
Beschreibung:1 Online-Ressource (xvii, 447 p., [24] p. of plates)
ISBN:0191556386
9780191556388

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