Darwin's brands: adapting to succeed
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thausand Oaks, Calif.
SAGE Publications
2011
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other Darwin's Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivating launches is relentless; where customers' preferences change rapidly-these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in t |
| Beschreibung: | 1 Online-Ressource (168 pages) |
| ISBN: | 9788132109372 8132109376 9788132107156 8132107152 |
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Datensatz im Suchindex
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| era | Since 1991 fast |
| era_facet | Since 1991 |
| format | Electronic eBook |
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| spelling | Halve, Anand Bhaskar Verfasser aut Darwin's brands adapting to succeed Anand Halve Thausand Oaks, Calif. SAGE Publications 2011 1 Online-Ressource (168 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other Darwin's Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivating launches is relentless; where customers' preferences change rapidly-these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in t Since 1991 fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Branding (Marketing) fast Consumers' preferences fast Economic history fast Wirtschaft Wirtschaft. Geschichte Brand name products India Branding (Marketing) India Consumers' preferences India Indien http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=421069 Aggregator Volltext |
| spellingShingle | Halve, Anand Bhaskar Darwin's brands adapting to succeed BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Branding (Marketing) fast Consumers' preferences fast Economic history fast Wirtschaft Wirtschaft. Geschichte Brand name products India Branding (Marketing) India Consumers' preferences India |
| title | Darwin's brands adapting to succeed |
| title_auth | Darwin's brands adapting to succeed |
| title_exact_search | Darwin's brands adapting to succeed |
| title_full | Darwin's brands adapting to succeed Anand Halve |
| title_fullStr | Darwin's brands adapting to succeed Anand Halve |
| title_full_unstemmed | Darwin's brands adapting to succeed Anand Halve |
| title_short | Darwin's brands |
| title_sort | darwin s brands adapting to succeed |
| title_sub | adapting to succeed |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Branding (Marketing) fast Consumers' preferences fast Economic history fast Wirtschaft Wirtschaft. Geschichte Brand name products India Branding (Marketing) India Consumers' preferences India |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Brand name products Branding (Marketing) Consumers' preferences Economic history Wirtschaft Wirtschaft. Geschichte Brand name products India Branding (Marketing) India Consumers' preferences India Indien |
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