Empowering rural women: micro-enterprise through achievement motivation
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Bibliographische Detailangaben
1. Verfasser: Wadhera, Kiron (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Thousand Oaks SAGE Publications 2011
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references and index
Rural, women entrepreneurs and achievement motivation -- The setting : ACORD's micro-enterprise project for rural women -- Poor, rural women as entrepreneurs -- Measuring achievement motivation in rural women micro-entrepreneurs -- Personal stories of achievers and non-achievers -- Patterns of male response -- Summary, conclusion and the way forward
In the past 60 years, there has been sufficient research on male, urban entrepreneurs, their 'achievement motivation' and their entrepreneurial success. However, no significant study of this kind has been undertaken for women entrepreneurs (whether urban or rural). This book intends to fill this lacuna through original research on poor, rural, women micro-entrepreneurs, whose achievement motivation has been rigorously measured. This pioneering study establishes a clear relationship between presence/absence of achievement motivation and the success/failure of these women in sustaining their ent
Beschreibung:1 Online-Ressource (191 pages)
ISBN:9788132109426
8132109422
9788132106920
813210692X

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