Going social: excite customers, generate buzz, and energize your brand with the power of social media
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM
c2013
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index Includes bibliographical references and index Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word |
| Beschreibung: | 1 Online-Ressource (ix, 294 p.) |
| ISBN: | 0814432565 9780814432563 0814432557 9780814432556 9781283688901 1283688905 |
Internformat
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| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Goldman, Jeremy |
| author_facet | Goldman, Jeremy |
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| author_sort | Goldman, Jeremy |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042964169 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:54Z |
| institution | BVB |
| isbn | 0814432565 9780814432563 0814432557 9780814432556 9781283688901 1283688905 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028390036 |
| oclc_num | 860582489 |
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| physical | 1 Online-Ressource (ix, 294 p.) |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | AMACOM |
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| spelling | Goldman, Jeremy Verfasser aut Going social excite customers, generate buzz, and energize your brand with the power of social media Jeremy Goldman New York AMACOM c2013 1 Online-Ressource (ix, 294 p.) txt rdacontent c rdamedia cr rdacarrier Includes index Includes bibliographical references and index Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Customer relations fast Internet marketing fast Online social networks fast Social marketing fast Social media fast Wirtschaft Internet marketing Social media Social marketing Online social networks Customer relations http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=502102 Aggregator Volltext |
| spellingShingle | Goldman, Jeremy Going social excite customers, generate buzz, and energize your brand with the power of social media BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Customer relations fast Internet marketing fast Online social networks fast Social marketing fast Social media fast Wirtschaft Internet marketing Social media Social marketing Online social networks Customer relations |
| title | Going social excite customers, generate buzz, and energize your brand with the power of social media |
| title_auth | Going social excite customers, generate buzz, and energize your brand with the power of social media |
| title_exact_search | Going social excite customers, generate buzz, and energize your brand with the power of social media |
| title_full | Going social excite customers, generate buzz, and energize your brand with the power of social media Jeremy Goldman |
| title_fullStr | Going social excite customers, generate buzz, and energize your brand with the power of social media Jeremy Goldman |
| title_full_unstemmed | Going social excite customers, generate buzz, and energize your brand with the power of social media Jeremy Goldman |
| title_short | Going social |
| title_sort | going social excite customers generate buzz and energize your brand with the power of social media |
| title_sub | excite customers, generate buzz, and energize your brand with the power of social media |
| topic | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Customer relations fast Internet marketing fast Online social networks fast Social marketing fast Social media fast Wirtschaft Internet marketing Social media Social marketing Online social networks Customer relations |
| topic_facet | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Marketing / Telemarketing Customer relations Internet marketing Online social networks Social marketing Social media Wirtschaft |
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