Cases in alliance management: building successful alliances
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Bibliographische Detailangaben
1. Verfasser: Schaan, Jean-Louis (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Thousand Oaks, Calif. SAGE Publications c2007
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references
Strategic rationale : should a firm build a strategic alliance? -- Selecting the right partner -- Negotiating and designing an alliance -- Implementing winning conditions
'Cases in Alliance Management' offers best practices in alliance management. Students are provided with research findings and best practices about alliance management so that they have both an understanding of alliance management challenges and practical ideas as to how managers approach them
Beschreibung:1 Online-Ressource (xiv, 319 p. :)
ISBN:9781452222912
1452222916
9781412940290

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