Optimal database marketing: strategy, development, and data mining
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif.
Sage Pub.
c2002
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references (p. 383-385) and indexes This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships |
| Beschreibung: | 1 Online-Ressource (xxii, 398 p. :) |
| ISBN: | 9781452264042 145226404X 0761923578 9780761923572 |
Internformat
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| 245 | 1 | 0 | |a Optimal database marketing |b strategy, development, and data mining |c Ronald G. Drozdenko, Perry D. Drake |
| 264 | 1 | |a Thousand Oaks, Calif. |b Sage Pub. |c c2002 | |
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| 500 | |a Includes bibliographical references (p. 383-385) and indexes | ||
| 500 | |a This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Exports & Imports |2 bisacsh | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Drozdenko, Ronald G. |
| author_facet | Drozdenko, Ronald G. |
| author_role | aut |
| author_sort | Drozdenko, Ronald G. |
| author_variant | r g d rg rgd |
| building | Verbundindex |
| bvnumber | BV042964098 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)808342269 (DE-599)BVBBV042964098 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:54Z |
| institution | BVB |
| isbn | 9781452264042 145226404X 0761923578 9780761923572 |
| language | English |
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| publisher | Sage Pub. |
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| spelling | Drozdenko, Ronald G. Verfasser aut Optimal database marketing strategy, development, and data mining Ronald G. Drozdenko, Perry D. Drake Thousand Oaks, Calif. Sage Pub. c2002 1 Online-Ressource (xxii, 398 p. :) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 383-385) and indexes This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships BUSINESS & ECONOMICS / Exports & Imports bisacsh BUSINESS & ECONOMICS / International / Marketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh Database marketing fast Electronic commerce fast Wirtschaft Database marketing Electronic commerce Database-Marketing (DE-588)4263308-4 gnd rswk-swf Database-Marketing (DE-588)4263308-4 s 1\p DE-604 Drake, Perry D. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474549 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Drozdenko, Ronald G. Optimal database marketing strategy, development, and data mining BUSINESS & ECONOMICS / Exports & Imports bisacsh BUSINESS & ECONOMICS / International / Marketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh Database marketing fast Electronic commerce fast Wirtschaft Database marketing Electronic commerce Database-Marketing (DE-588)4263308-4 gnd |
| subject_GND | (DE-588)4263308-4 |
| title | Optimal database marketing strategy, development, and data mining |
| title_auth | Optimal database marketing strategy, development, and data mining |
| title_exact_search | Optimal database marketing strategy, development, and data mining |
| title_full | Optimal database marketing strategy, development, and data mining Ronald G. Drozdenko, Perry D. Drake |
| title_fullStr | Optimal database marketing strategy, development, and data mining Ronald G. Drozdenko, Perry D. Drake |
| title_full_unstemmed | Optimal database marketing strategy, development, and data mining Ronald G. Drozdenko, Perry D. Drake |
| title_short | Optimal database marketing |
| title_sort | optimal database marketing strategy development and data mining |
| title_sub | strategy, development, and data mining |
| topic | BUSINESS & ECONOMICS / Exports & Imports bisacsh BUSINESS & ECONOMICS / International / Marketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh Database marketing fast Electronic commerce fast Wirtschaft Database marketing Electronic commerce Database-Marketing (DE-588)4263308-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Exports & Imports BUSINESS & ECONOMICS / International / Marketing BUSINESS & ECONOMICS / Marketing / Multilevel Database marketing Electronic commerce Wirtschaft Database-Marketing |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474549 |
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