Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco
Jossey-Bass
c2008
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | "Reputation Institute publications"--Jacket Includes bibliographical references (p. 247-249) and index What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior le |
| Beschreibung: | 1 Online-Ressource (xix, 266 p.) |
| ISBN: | 9780470245361 0470245360 |
Internformat
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| 500 | |a Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior le | ||
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| 650 | 7 | |a Corporate culture |2 fast | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Hatch, Mary Jo |
| author_facet | Hatch, Mary Jo |
| author_role | aut |
| author_sort | Hatch, Mary Jo |
| author_variant | m j h mj mjh |
| building | Verbundindex |
| bvnumber | BV042964038 |
| classification_rvk | QP 624 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)228417358 (DE-599)BVBBV042964038 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:13:54Z |
| institution | BVB |
| isbn | 9780470245361 0470245360 |
| language | English |
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| spelling | Hatch, Mary Jo Verfasser aut Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins 1st ed San Francisco Jossey-Bass c2008 1 Online-Ressource (xix, 266 p.) txt rdacontent c rdamedia cr rdacarrier "Reputation Institute publications"--Jacket Includes bibliographical references (p. 247-249) and index What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior le BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Corporate culture fast Corporate image fast Wirtschaft Corporate image Corporate culture Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Marke (DE-588)4074577-6 s Management (DE-588)4037278-9 s 1\p DE-604 Markenpolitik (DE-588)4144679-3 s 2\p DE-604 Schultz, Majken Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-7879-9830-1 Erscheint auch als Druck-Ausgabe, Hardcover 0-7879-9830-3 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=225534 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hatch, Mary Jo Taking brand initiative how companies can align strategy, culture, and identity through corporate branding BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Corporate culture fast Corporate image fast Wirtschaft Corporate image Corporate culture Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4037278-9 (DE-588)4074577-6 |
| title | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding |
| title_auth | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding |
| title_exact_search | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding |
| title_full | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| title_fullStr | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| title_full_unstemmed | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| title_short | Taking brand initiative |
| title_sort | taking brand initiative how companies can align strategy culture and identity through corporate branding |
| title_sub | how companies can align strategy, culture, and identity through corporate branding |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Corporate culture fast Corporate image fast Wirtschaft Corporate image Corporate culture Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Branding (Marketing) Corporate culture Corporate image Wirtschaft Markenpolitik Management Marke |
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