The business of golf--: what are you thinking? : a textbook : how to maximize the financial return of a golf course
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[Castle Rock, CO]
Golf Convergence
c2012
|
| Ausgabe: | [2nd ed.] |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index What business are you in? -- The macroeconomics of the golf business -- The players : associations and equipment manufacturers -- Ownership and governance : a privilege or burden? -- The golfer local market analysis -- The strategic planning summary -- Technology-- the foundation -- The key financial metrics -- Financial modeling -- Pricing and yield management -- Golf course valuation -- The playing field -- Marketing-- internet, online reservations, and third parties -- Game time -- Who are your customers? -- Creating customer loyalty -- Customers-- a future perspective -- The courage to change-- a short tutorial During the next twelve months, more than 58 million golfers will decide where to go play over 1 billion rounds of golf on nearly 33,000 golf courses. What influences their decision? They all have one thing in common: they are seeking value-based entertainment. What does it take to attract and retain those decision makers? The financial success of a golf course is dependent on understanding those motivations and ensuring that the experience created exceeds the price charged. In ground-breaking research based on hard economic data, extensive field experience, and numerous client case studies, eight key concepts that accurately predict the success of a golf course are revealed: 1.The age, income, ethnicity and population density within 10 miles of the course. 2.The number of playable days measured against the efficiency of management. 3.The integration of software to create actionable information. 4.Financial benchmarking facility performance against peers. 5. Continual ?appropriate? investment in the course infrastructure, equipment and labor. 6.Ensuring the ?assembly line? of customer touch points matches the desired experience intended: platinum, gold, silver, bronze or steel. 7.Understanding the golfer?s habits and preferences. 8.Evaluating and developing customer loyalty. This book sheds light on virtually every aspect of golf course operations?strategic, tactical and operational. You'll learn why some golf courses are successful while others flounder. The Golf Convergence WIN? formula taught in this textbook is an easy-to-follow method that has consistently increased the financial return of golf courses, and enhances the customer experience to the desired level. In an industry that is struggling who can afford to ignore the findings of this book, and the formula for success that is presented? |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9780984626847 0984626840 9780984626823 0984626824 9780984626830 0984626832 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042963911 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9780984626847 |c electronic bk. |9 978-0-9846268-4-7 | ||
| 020 | |a 0984626840 |c electronic bk. |9 0-9846268-4-0 | ||
| 020 | |a 9780984626823 |c electronic bk. |9 978-0-9846268-2-3 | ||
| 020 | |a 0984626824 |c electronic bk. |9 0-9846268-2-4 | ||
| 020 | |a 9780984626830 |9 978-0-9846268-3-0 | ||
| 020 | |a 0984626832 |9 0-9846268-3-2 | ||
| 035 | |a (OCoLC)793832601 | ||
| 035 | |a (DE-599)BVBBV042963911 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 796.352068 |2 22 | |
| 100 | 1 | |a Keegan, James J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The business of golf-- |b what are you thinking? : a textbook : how to maximize the financial return of a golf course |c by James J. Keegan |
| 250 | |a [2nd ed.] | ||
| 264 | 1 | |a [Castle Rock, CO] |b Golf Convergence |c c2012 | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a What business are you in? -- The macroeconomics of the golf business -- The players : associations and equipment manufacturers -- Ownership and governance : a privilege or burden? -- The golfer local market analysis -- The strategic planning summary -- Technology-- the foundation -- The key financial metrics -- Financial modeling -- Pricing and yield management -- Golf course valuation -- The playing field -- Marketing-- internet, online reservations, and third parties -- Game time -- Who are your customers? -- Creating customer loyalty -- Customers-- a future perspective -- The courage to change-- a short tutorial | ||
| 500 | |a During the next twelve months, more than 58 million golfers will decide where to go play over 1 billion rounds of golf on nearly 33,000 golf courses. What influences their decision? They all have one thing in common: they are seeking value-based entertainment. What does it take to attract and retain those decision makers? The financial success of a golf course is dependent on understanding those motivations and ensuring that the experience created exceeds the price charged. In ground-breaking research based on hard economic data, extensive field experience, and numerous client case studies, eight key concepts that accurately predict the success of a golf course are revealed: 1.The age, income, ethnicity and population density within 10 miles of the course. 2.The number of playable days measured against the efficiency of management. 3.The integration of software to create actionable information. 4.Financial benchmarking facility performance against peers. 5. Continual ?appropriate? investment in the course infrastructure, equipment and labor. 6.Ensuring the ?assembly line? of customer touch points matches the desired experience intended: platinum, gold, silver, bronze or steel. 7.Understanding the golfer?s habits and preferences. 8.Evaluating and developing customer loyalty. This book sheds light on virtually every aspect of golf course operations?strategic, tactical and operational. You'll learn why some golf courses are successful while others flounder. The Golf Convergence WIN? formula taught in this textbook is an easy-to-follow method that has consistently increased the financial return of golf courses, and enhances the customer experience to the desired level. In an industry that is struggling who can afford to ignore the findings of this book, and the formula for success that is presented? | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / General |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / Golf |2 bisacsh | |
| 650 | 7 | |a Golf courses / Management |2 fast | |
| 650 | 7 | |a Golf / Economic aspects |2 fast | |
| 650 | 7 | |a Professional sports / Economic aspects |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Golf courses |x Management |v Handbooks, manuals, etc | |
| 650 | 4 | |a Golf |x Economic aspects |v Handbooks, manuals, etc | |
| 650 | 4 | |a Professional sports |x Economic aspects |v Handbooks, manuals, etc | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=546604 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBU | ||
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028389778 | ||
Datensatz im Suchindex
| _version_ | 1804175287883137024 |
|---|---|
| any_adam_object | |
| author | Keegan, James J. |
| author_facet | Keegan, James J. |
| author_role | aut |
| author_sort | Keegan, James J. |
| author_variant | j j k jj jjk |
| building | Verbundindex |
| bvnumber | BV042963911 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)793832601 (DE-599)BVBBV042963911 |
| dewey-full | 796.352068 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.352068 |
| dewey-search | 796.352068 |
| dewey-sort | 3796.352068 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport |
| edition | [2nd ed.] |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04366nmm a2200505zc 4500</leader><controlfield tag="001">BV042963911</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780984626847</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-9846268-4-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0984626840</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-9846268-4-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780984626823</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-9846268-2-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0984626824</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-9846268-2-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780984626830</subfield><subfield code="9">978-0-9846268-3-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0984626832</subfield><subfield code="9">0-9846268-3-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)793832601</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042963911</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">796.352068</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Keegan, James J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The business of golf--</subfield><subfield code="b">what are you thinking? : a textbook : how to maximize the financial return of a golf course</subfield><subfield code="c">by James J. Keegan</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">[2nd ed.]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Castle Rock, CO]</subfield><subfield code="b">Golf Convergence</subfield><subfield code="c">c2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">What business are you in? -- The macroeconomics of the golf business -- The players : associations and equipment manufacturers -- Ownership and governance : a privilege or burden? -- The golfer local market analysis -- The strategic planning summary -- Technology-- the foundation -- The key financial metrics -- Financial modeling -- Pricing and yield management -- Golf course valuation -- The playing field -- Marketing-- internet, online reservations, and third parties -- Game time -- Who are your customers? -- Creating customer loyalty -- Customers-- a future perspective -- The courage to change-- a short tutorial</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">During the next twelve months, more than 58 million golfers will decide where to go play over 1 billion rounds of golf on nearly 33,000 golf courses. What influences their decision? They all have one thing in common: they are seeking value-based entertainment. What does it take to attract and retain those decision makers? The financial success of a golf course is dependent on understanding those motivations and ensuring that the experience created exceeds the price charged. In ground-breaking research based on hard economic data, extensive field experience, and numerous client case studies, eight key concepts that accurately predict the success of a golf course are revealed: 1.The age, income, ethnicity and population density within 10 miles of the course. 2.The number of playable days measured against the efficiency of management. 3.The integration of software to create actionable information. 4.Financial benchmarking facility performance against peers. 5. Continual ?appropriate? investment in the course infrastructure, equipment and labor. 6.Ensuring the ?assembly line? of customer touch points matches the desired experience intended: platinum, gold, silver, bronze or steel. 7.Understanding the golfer?s habits and preferences. 8.Evaluating and developing customer loyalty. This book sheds light on virtually every aspect of golf course operations?strategic, tactical and operational. You'll learn why some golf courses are successful while others flounder. The Golf Convergence WIN? formula taught in this textbook is an easy-to-follow method that has consistently increased the financial return of golf courses, and enhances the customer experience to the desired level. In an industry that is struggling who can afford to ignore the findings of this book, and the formula for success that is presented?</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">SPORTS & RECREATION / Golf</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Golf courses / Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Golf / Economic aspects</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Professional sports / Economic aspects</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Golf courses</subfield><subfield code="x">Management</subfield><subfield code="v">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Golf</subfield><subfield code="x">Economic aspects</subfield><subfield code="v">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Professional sports</subfield><subfield code="x">Economic aspects</subfield><subfield code="v">Handbooks, manuals, etc</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=546604</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028389778</subfield></datafield></record></collection> |
| id | DE-604.BV042963911 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:54Z |
| institution | BVB |
| isbn | 9780984626847 0984626840 9780984626823 0984626824 9780984626830 0984626832 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028389778 |
| oclc_num | 793832601 |
| open_access_boolean | |
| physical | 1 Online-Ressource |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Golf Convergence |
| record_format | marc |
| spelling | Keegan, James J. Verfasser aut The business of golf-- what are you thinking? : a textbook : how to maximize the financial return of a golf course by James J. Keegan [2nd ed.] [Castle Rock, CO] Golf Convergence c2012 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index What business are you in? -- The macroeconomics of the golf business -- The players : associations and equipment manufacturers -- Ownership and governance : a privilege or burden? -- The golfer local market analysis -- The strategic planning summary -- Technology-- the foundation -- The key financial metrics -- Financial modeling -- Pricing and yield management -- Golf course valuation -- The playing field -- Marketing-- internet, online reservations, and third parties -- Game time -- Who are your customers? -- Creating customer loyalty -- Customers-- a future perspective -- The courage to change-- a short tutorial During the next twelve months, more than 58 million golfers will decide where to go play over 1 billion rounds of golf on nearly 33,000 golf courses. What influences their decision? They all have one thing in common: they are seeking value-based entertainment. What does it take to attract and retain those decision makers? The financial success of a golf course is dependent on understanding those motivations and ensuring that the experience created exceeds the price charged. In ground-breaking research based on hard economic data, extensive field experience, and numerous client case studies, eight key concepts that accurately predict the success of a golf course are revealed: 1.The age, income, ethnicity and population density within 10 miles of the course. 2.The number of playable days measured against the efficiency of management. 3.The integration of software to create actionable information. 4.Financial benchmarking facility performance against peers. 5. Continual ?appropriate? investment in the course infrastructure, equipment and labor. 6.Ensuring the ?assembly line? of customer touch points matches the desired experience intended: platinum, gold, silver, bronze or steel. 7.Understanding the golfer?s habits and preferences. 8.Evaluating and developing customer loyalty. This book sheds light on virtually every aspect of golf course operations?strategic, tactical and operational. You'll learn why some golf courses are successful while others flounder. The Golf Convergence WIN? formula taught in this textbook is an easy-to-follow method that has consistently increased the financial return of golf courses, and enhances the customer experience to the desired level. In an industry that is struggling who can afford to ignore the findings of this book, and the formula for success that is presented? BUSINESS & ECONOMICS / General bisacsh SPORTS & RECREATION / Golf bisacsh Golf courses / Management fast Golf / Economic aspects fast Professional sports / Economic aspects fast Wirtschaft Golf courses Management Handbooks, manuals, etc Golf Economic aspects Handbooks, manuals, etc Professional sports Economic aspects Handbooks, manuals, etc http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=546604 Aggregator Volltext |
| spellingShingle | Keegan, James J. The business of golf-- what are you thinking? : a textbook : how to maximize the financial return of a golf course BUSINESS & ECONOMICS / General bisacsh SPORTS & RECREATION / Golf bisacsh Golf courses / Management fast Golf / Economic aspects fast Professional sports / Economic aspects fast Wirtschaft Golf courses Management Handbooks, manuals, etc Golf Economic aspects Handbooks, manuals, etc Professional sports Economic aspects Handbooks, manuals, etc |
| title | The business of golf-- what are you thinking? : a textbook : how to maximize the financial return of a golf course |
| title_auth | The business of golf-- what are you thinking? : a textbook : how to maximize the financial return of a golf course |
| title_exact_search | The business of golf-- what are you thinking? : a textbook : how to maximize the financial return of a golf course |
| title_full | The business of golf-- what are you thinking? : a textbook : how to maximize the financial return of a golf course by James J. Keegan |
| title_fullStr | The business of golf-- what are you thinking? : a textbook : how to maximize the financial return of a golf course by James J. Keegan |
| title_full_unstemmed | The business of golf-- what are you thinking? : a textbook : how to maximize the financial return of a golf course by James J. Keegan |
| title_short | The business of golf-- |
| title_sort | the business of golf what are you thinking a textbook how to maximize the financial return of a golf course |
| title_sub | what are you thinking? : a textbook : how to maximize the financial return of a golf course |
| topic | BUSINESS & ECONOMICS / General bisacsh SPORTS & RECREATION / Golf bisacsh Golf courses / Management fast Golf / Economic aspects fast Professional sports / Economic aspects fast Wirtschaft Golf courses Management Handbooks, manuals, etc Golf Economic aspects Handbooks, manuals, etc Professional sports Economic aspects Handbooks, manuals, etc |
| topic_facet | BUSINESS & ECONOMICS / General SPORTS & RECREATION / Golf Golf courses / Management Golf / Economic aspects Professional sports / Economic aspects Wirtschaft Golf courses Management Handbooks, manuals, etc Golf Economic aspects Handbooks, manuals, etc Professional sports Economic aspects Handbooks, manuals, etc |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=546604 |
| work_keys_str_mv | AT keeganjamesj thebusinessofgolfwhatareyouthinkingatextbookhowtomaximizethefinancialreturnofagolfcourse |