Taking technology to the market: a guide to the critical success factors in marketing technology
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Farnham
Ashgate Publishing Ltd
2012
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Cover; Contents; About the Author; Introduction; 1 Position the Company; 2 Understand Your Customers; 3 Develop a Long-Term Product Strategy; 4 Offer a Customer-Focused Service Strategy; 5 Operate a Flexible Pricing Strategy; 6 Broaden Capability Through Collaboration; 7 Make Knowledge a Differentiator; 8 Manage the Market; 9 Develop Effective Channels to Market; 10 Maintain a Culture of Innovation; 11 Make It Easy To Do Business; 12 Manage the Sales Cycle; 13 Enhance Marketing Management; Bibliography; Index With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide Includes bibliographical references (pages 165-166) and index |
| Beschreibung: | 1 Online-Ressource (170 pages) |
| ISBN: | 9781409435969 1409435962 |
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| 500 | |a Cover; Contents; About the Author; Introduction; 1 Position the Company; 2 Understand Your Customers; 3 Develop a Long-Term Product Strategy; 4 Offer a Customer-Focused Service Strategy; 5 Operate a Flexible Pricing Strategy; 6 Broaden Capability Through Collaboration; 7 Make Knowledge a Differentiator; 8 Manage the Market; 9 Develop Effective Channels to Market; 10 Maintain a Culture of Innovation; 11 Make It Easy To Do Business; 12 Manage the Sales Cycle; 13 Enhance Marketing Management; Bibliography; Index | ||
| 500 | |a With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide | ||
| 500 | |a Includes bibliographical references (pages 165-166) and index | ||
| 650 | 4 | |a Business | |
| 650 | 4 | |a Engineering | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a High technology industries / Marketing |2 fast | |
| 650 | 7 | |a High technology / Marketing |2 fast | |
| 650 | 7 | |a New products / Marketing |2 fast | |
| 650 | 4 | |a Ingenieurwissenschaften | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a High technology |x Marketing | |
| 650 | 4 | |a High technology industries |x Marketing | |
| 650 | 4 | |a New products |x Marketing | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Linton, Ian |
| author_facet | Linton, Ian |
| author_role | aut |
| author_sort | Linton, Ian |
| author_variant | i l il |
| building | Verbundindex |
| bvnumber | BV042963572 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)804662273 (DE-599)BVBBV042963572 |
| dewey-full | 658.8 620.00688 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management 620 - Engineering and allied operations |
| dewey-raw | 658.8 620.00688 |
| dewey-search | 658.8 620.00688 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services 620 - Engineering and allied operations |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042963572 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:53Z |
| institution | BVB |
| isbn | 9781409435969 1409435962 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028389440 |
| oclc_num | 804662273 |
| open_access_boolean | |
| physical | 1 Online-Ressource (170 pages) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Ashgate Publishing Ltd |
| record_format | marc |
| spelling | Linton, Ian Verfasser aut Taking technology to the market a guide to the critical success factors in marketing technology Ian Linton Farnham Ashgate Publishing Ltd 2012 1 Online-Ressource (170 pages) txt rdacontent c rdamedia cr rdacarrier Cover; Contents; About the Author; Introduction; 1 Position the Company; 2 Understand Your Customers; 3 Develop a Long-Term Product Strategy; 4 Offer a Customer-Focused Service Strategy; 5 Operate a Flexible Pricing Strategy; 6 Broaden Capability Through Collaboration; 7 Make Knowledge a Differentiator; 8 Manage the Market; 9 Develop Effective Channels to Market; 10 Maintain a Culture of Innovation; 11 Make It Easy To Do Business; 12 Manage the Sales Cycle; 13 Enhance Marketing Management; Bibliography; Index With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide Includes bibliographical references (pages 165-166) and index Business Engineering BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh High technology industries / Marketing fast High technology / Marketing fast New products / Marketing fast Ingenieurwissenschaften Wirtschaft High technology Marketing High technology industries Marketing New products Marketing Erscheint auch als Druck-Ausgabe, Hardcover 978-1-4094-3595-2 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=473650 Aggregator Volltext |
| spellingShingle | Linton, Ian Taking technology to the market a guide to the critical success factors in marketing technology Business Engineering BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh High technology industries / Marketing fast High technology / Marketing fast New products / Marketing fast Ingenieurwissenschaften Wirtschaft High technology Marketing High technology industries Marketing New products Marketing |
| title | Taking technology to the market a guide to the critical success factors in marketing technology |
| title_auth | Taking technology to the market a guide to the critical success factors in marketing technology |
| title_exact_search | Taking technology to the market a guide to the critical success factors in marketing technology |
| title_full | Taking technology to the market a guide to the critical success factors in marketing technology Ian Linton |
| title_fullStr | Taking technology to the market a guide to the critical success factors in marketing technology Ian Linton |
| title_full_unstemmed | Taking technology to the market a guide to the critical success factors in marketing technology Ian Linton |
| title_short | Taking technology to the market |
| title_sort | taking technology to the market a guide to the critical success factors in marketing technology |
| title_sub | a guide to the critical success factors in marketing technology |
| topic | Business Engineering BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh High technology industries / Marketing fast High technology / Marketing fast New products / Marketing fast Ingenieurwissenschaften Wirtschaft High technology Marketing High technology industries Marketing New products Marketing |
| topic_facet | Business Engineering BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General High technology industries / Marketing High technology / Marketing New products / Marketing Ingenieurwissenschaften Wirtschaft High technology Marketing High technology industries Marketing New products Marketing |
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