Social media and the rebirth of PR: the emergence of social media as a change driver for PR
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg, Germany
Anchor Academic Publishing
2014
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (127 pages) |
| ISBN: | 9783954896783 3954896788 9783954891788 |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Stareva, Iliyana |
| author_facet | Stareva, Iliyana |
| author_role | aut |
| author_sort | Stareva, Iliyana |
| author_variant | i s is |
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| geographic | Deutschland |
| geographic_facet | Deutschland |
| id | DE-604.BV042963553 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:53Z |
| institution | BVB |
| isbn | 9783954896783 3954896788 9783954891788 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028389421 |
| oclc_num | 878148368 |
| open_access_boolean | |
| physical | 1 Online-Ressource (127 pages) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Anchor Academic Publishing |
| record_format | marc |
| spelling | Stareva, Iliyana Verfasser aut Social media and the rebirth of PR the emergence of social media as a change driver for PR Iliyana Stareva Hamburg, Germany Anchor Academic Publishing 2014 1 Online-Ressource (127 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Social media Marketing Online social networks Germany Deutschland http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=773121 Aggregator Volltext |
| spellingShingle | Stareva, Iliyana Social media and the rebirth of PR the emergence of social media as a change driver for PR BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Social media Marketing Online social networks Germany |
| title | Social media and the rebirth of PR the emergence of social media as a change driver for PR |
| title_auth | Social media and the rebirth of PR the emergence of social media as a change driver for PR |
| title_exact_search | Social media and the rebirth of PR the emergence of social media as a change driver for PR |
| title_full | Social media and the rebirth of PR the emergence of social media as a change driver for PR Iliyana Stareva |
| title_fullStr | Social media and the rebirth of PR the emergence of social media as a change driver for PR Iliyana Stareva |
| title_full_unstemmed | Social media and the rebirth of PR the emergence of social media as a change driver for PR Iliyana Stareva |
| title_short | Social media and the rebirth of PR |
| title_sort | social media and the rebirth of pr the emergence of social media as a change driver for pr |
| title_sub | the emergence of social media as a change driver for PR |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Social media Marketing Online social networks Germany |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Social media Marketing Online social networks Germany Deutschland |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=773121 |
| work_keys_str_mv | AT starevailiyana socialmediaandtherebirthofprtheemergenceofsocialmediaasachangedriverforpr |