Building reputational capital: strategies for integrity and fair play that improve the bottom line
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Bibliographische Detailangaben
1. Verfasser: Jackson, Kevin T. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Oxford Oxford University Press ©2004
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references (pages 211-217) and index
Introduction : The economics of character and credibility -- What is reputational capital? : Switching paradigms; Getting a handle on reputational capital; A fresh economic concept with strategic significance; How to gauge reputational capital; Integrity and fair play: wellsprings of reputation; Tallying up reputational effects; Becoming a zeta firm: a company of character -- How to build and sustain reputational capital : Generating reputational capital; Forging reputation from inside; Outside-in strategies; Harnessing your firm's reputational strengths; Strategies for building reputation across cultures; Reputation rescue -- Conclusion
Beschreibung:1 Online-Ressource (227 pages)
ISBN:0195161386
9780195161380
9780198036531
0198036531
019518436X
9780195184365

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