Gaining momentum: managing the diffusion of innovations
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Bibliographische Detailangaben
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: London Imperial College Press ©2010
Schriftenreihe:Series on technology management v. 15
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references and index
pt. 1. Generic factors influencing the diffusion of innovations -- pt. 2. Sector-specific dynamics of diffusion -- pt. 3. Prediction of future patterns of diffusion
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of inte
Beschreibung:1 Online-Ressource (xiii, 431 pages)
ISBN:9781848163553
184816355X
9781848163546
1848163541

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