Networks in marketing:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif.
Sage Publications
©1996
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. 410-436) Relationships, networks, and the three Cs / Louis W. Stern -- A reflection on two decades of business-to-business marketing research : implications for understanding marketing relationships and networks / Robert E. Spekman -- The "new network analysis" and its application to organizational theory and behavior / Joseph Galaskiewicz -- Social contagion and social structure / Ronald S. Burt and Gregory A. Janicik -- Structural leverage in marketing / David Krackhardt -- Networks in socioeconomic systems : a critical review / Luis Araujo and Geoffrey Easton -- Strategic alliances in a network perspective / Håkan Håkansson and D. Deo Sharma -- Managed networks : creating strategic advantage / Alexandra J. Campbell and David T. Wilson -- Relationship strategy, investments, and decision making / David Ford, Raymond McDowell, and Cyril Tomkins Drifting closer and drifting away in networks : gradual changes in interdependencies of networks / Susanne Hertz -- Marketing networks : a new entrant's approach to network equity / Philip C. Zerrillo, Sr. and Ravi Raina -- Networks analyses and brand-switching behavior : the Ehrenberg automobile data / Dawn Iacobucci [and others] -- Brand switching and competition : a behavior-oriented approach to better identify the structure of the market / Alberto Marcati -- A network perspective on crossing the micro-macro divide in consumer behavior research / James C. Ward and Peter Reingen -- Examining the embedded markets of network marketing organizations / Kent Grayson -- Networks of customer-to-customer relationships in marketing : conceptual foundations and implications / Charles L. Martin and Terry Clark -- Network analyses of hierarchical cognitive connections between concrete and abstract goals : an application to consumer recycling attitudes and behaviors / Richard P. Bagozzi [and others] -- Multiple levels of relational marketing phenomena / Dawn Iacobucci and Philip C. Zerrillo, Sr |
| Beschreibung: | 1 Online-Ressource (xx, 442 pages) |
| ISBN: | 9781452248738 1452248737 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042962860 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s1996 |||| o||u| ||||||eng d | ||
| 020 | |a 9781452248738 |c electronic bk. |9 978-1-4522-4873-8 | ||
| 020 | |a 1452248737 |c electronic bk. |9 1-4522-4873-7 | ||
| 035 | |a (OCoLC)676864063 | ||
| 035 | |a (DE-599)BVBBV042962860 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/02 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Networks in marketing |c Dawn Iacobucci, editor |
| 264 | 1 | |a Thousand Oaks, Calif. |b Sage Publications |c ©1996 | |
| 300 | |a 1 Online-Ressource (xx, 442 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 | ||
| 500 | |a Includes bibliographical references (p. 410-436) | ||
| 500 | |a Relationships, networks, and the three Cs / Louis W. Stern -- A reflection on two decades of business-to-business marketing research : implications for understanding marketing relationships and networks / Robert E. Spekman -- The "new network analysis" and its application to organizational theory and behavior / Joseph Galaskiewicz -- Social contagion and social structure / Ronald S. Burt and Gregory A. Janicik -- Structural leverage in marketing / David Krackhardt -- Networks in socioeconomic systems : a critical review / Luis Araujo and Geoffrey Easton -- Strategic alliances in a network perspective / Håkan Håkansson and D. Deo Sharma -- Managed networks : creating strategic advantage / Alexandra J. Campbell and David T. Wilson -- Relationship strategy, investments, and decision making / David Ford, Raymond McDowell, and Cyril Tomkins | ||
| 500 | |a Drifting closer and drifting away in networks : gradual changes in interdependencies of networks / Susanne Hertz -- Marketing networks : a new entrant's approach to network equity / Philip C. Zerrillo, Sr. and Ravi Raina -- Networks analyses and brand-switching behavior : the Ehrenberg automobile data / Dawn Iacobucci [and others] -- Brand switching and competition : a behavior-oriented approach to better identify the structure of the market / Alberto Marcati -- A network perspective on crossing the micro-macro divide in consumer behavior research / James C. Ward and Peter Reingen -- Examining the embedded markets of network marketing organizations / Kent Grayson -- Networks of customer-to-customer relationships in marketing : conceptual foundations and implications / Charles L. Martin and Terry Clark -- Network analyses of hierarchical cognitive connections between concrete and abstract goals : an application to consumer recycling attitudes and behaviors / Richard P. Bagozzi [and others] -- Multiple levels of relational marketing phenomena / Dawn Iacobucci and Philip C. Zerrillo, Sr | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
| 650 | 7 | |a Business networks |2 fast | |
| 650 | 7 | |a Communication in marketing |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Public relations |2 gtt | |
| 650 | 7 | |a Sociale netwerken |2 gtt | |
| 650 | 7 | |a Communication en marketing |2 ram | |
| 650 | 7 | |a Relations publiques |2 ram | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Business networks | |
| 650 | 4 | |a Public relations | |
| 700 | 1 | |a Iacobucci, Dawn |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 0-7619-0139-6 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-0-7619-0139-6 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 0-7619-0140-X |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-0-7619-0140-2 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477896 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBU | ||
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028388726 | ||
Datensatz im Suchindex
| _version_ | 1804175285844705280 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV042962860 |
| classification_rvk | QP 600 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)676864063 (DE-599)BVBBV042962860 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04135nmm a2200565zc 4500</leader><controlfield tag="001">BV042962860</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s1996 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452248738</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-4522-4873-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1452248737</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-4522-4873-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)676864063</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042962860</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Networks in marketing</subfield><subfield code="c">Dawn Iacobucci, editor</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Thousand Oaks, Calif.</subfield><subfield code="b">Sage Publications</subfield><subfield code="c">©1996</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xx, 442 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 410-436)</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Relationships, networks, and the three Cs / Louis W. Stern -- A reflection on two decades of business-to-business marketing research : implications for understanding marketing relationships and networks / Robert E. Spekman -- The "new network analysis" and its application to organizational theory and behavior / Joseph Galaskiewicz -- Social contagion and social structure / Ronald S. Burt and Gregory A. Janicik -- Structural leverage in marketing / David Krackhardt -- Networks in socioeconomic systems : a critical review / Luis Araujo and Geoffrey Easton -- Strategic alliances in a network perspective / Håkan Håkansson and D. Deo Sharma -- Managed networks : creating strategic advantage / Alexandra J. Campbell and David T. Wilson -- Relationship strategy, investments, and decision making / David Ford, Raymond McDowell, and Cyril Tomkins</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Drifting closer and drifting away in networks : gradual changes in interdependencies of networks / Susanne Hertz -- Marketing networks : a new entrant's approach to network equity / Philip C. Zerrillo, Sr. and Ravi Raina -- Networks analyses and brand-switching behavior : the Ehrenberg automobile data / Dawn Iacobucci [and others] -- Brand switching and competition : a behavior-oriented approach to better identify the structure of the market / Alberto Marcati -- A network perspective on crossing the micro-macro divide in consumer behavior research / James C. Ward and Peter Reingen -- Examining the embedded markets of network marketing organizations / Kent Grayson -- Networks of customer-to-customer relationships in marketing : conceptual foundations and implications / Charles L. Martin and Terry Clark -- Network analyses of hierarchical cognitive connections between concrete and abstract goals : an application to consumer recycling attitudes and behaviors / Richard P. Bagozzi [and others] -- Multiple levels of relational marketing phenomena / Dawn Iacobucci and Philip C. Zerrillo, Sr</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Green Business</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Business networks</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Communication in marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Public relations</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Public relations</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Sociale netwerken</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Communication en marketing</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Relations publiques</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business networks</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Iacobucci, Dawn</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">0-7619-0139-6</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-0-7619-0139-6</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">0-7619-0140-X</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-0-7619-0140-2</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477896</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028388726</subfield></datafield></record></collection> |
| id | DE-604.BV042962860 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:52Z |
| institution | BVB |
| isbn | 9781452248738 1452248737 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028388726 |
| oclc_num | 676864063 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xx, 442 pages) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Sage Publications |
| record_format | marc |
| spelling | Networks in marketing Dawn Iacobucci, editor Thousand Oaks, Calif. Sage Publications ©1996 1 Online-Ressource (xx, 442 pages) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. 410-436) Relationships, networks, and the three Cs / Louis W. Stern -- A reflection on two decades of business-to-business marketing research : implications for understanding marketing relationships and networks / Robert E. Spekman -- The "new network analysis" and its application to organizational theory and behavior / Joseph Galaskiewicz -- Social contagion and social structure / Ronald S. Burt and Gregory A. Janicik -- Structural leverage in marketing / David Krackhardt -- Networks in socioeconomic systems : a critical review / Luis Araujo and Geoffrey Easton -- Strategic alliances in a network perspective / Håkan Håkansson and D. Deo Sharma -- Managed networks : creating strategic advantage / Alexandra J. Campbell and David T. Wilson -- Relationship strategy, investments, and decision making / David Ford, Raymond McDowell, and Cyril Tomkins Drifting closer and drifting away in networks : gradual changes in interdependencies of networks / Susanne Hertz -- Marketing networks : a new entrant's approach to network equity / Philip C. Zerrillo, Sr. and Ravi Raina -- Networks analyses and brand-switching behavior : the Ehrenberg automobile data / Dawn Iacobucci [and others] -- Brand switching and competition : a behavior-oriented approach to better identify the structure of the market / Alberto Marcati -- A network perspective on crossing the micro-macro divide in consumer behavior research / James C. Ward and Peter Reingen -- Examining the embedded markets of network marketing organizations / Kent Grayson -- Networks of customer-to-customer relationships in marketing : conceptual foundations and implications / Charles L. Martin and Terry Clark -- Network analyses of hierarchical cognitive connections between concrete and abstract goals : an application to consumer recycling attitudes and behaviors / Richard P. Bagozzi [and others] -- Multiple levels of relational marketing phenomena / Dawn Iacobucci and Philip C. Zerrillo, Sr BUSINESS & ECONOMICS / Green Business bisacsh Business networks fast Communication in marketing fast Public relations fast Marketing gtt Public relations gtt Sociale netwerken gtt Communication en marketing ram Relations publiques ram Wirtschaft Communication in marketing Business networks Public relations Iacobucci, Dawn Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 0-7619-0139-6 Erscheint auch als Druck-Ausgabe, Paperback 978-0-7619-0139-6 Erscheint auch als Druck-Ausgabe, Paperback 0-7619-0140-X Erscheint auch als Druck-Ausgabe, Paperback 978-0-7619-0140-2 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477896 Aggregator Volltext |
| spellingShingle | Networks in marketing BUSINESS & ECONOMICS / Green Business bisacsh Business networks fast Communication in marketing fast Public relations fast Marketing gtt Public relations gtt Sociale netwerken gtt Communication en marketing ram Relations publiques ram Wirtschaft Communication in marketing Business networks Public relations |
| title | Networks in marketing |
| title_auth | Networks in marketing |
| title_exact_search | Networks in marketing |
| title_full | Networks in marketing Dawn Iacobucci, editor |
| title_fullStr | Networks in marketing Dawn Iacobucci, editor |
| title_full_unstemmed | Networks in marketing Dawn Iacobucci, editor |
| title_short | Networks in marketing |
| title_sort | networks in marketing |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Business networks fast Communication in marketing fast Public relations fast Marketing gtt Public relations gtt Sociale netwerken gtt Communication en marketing ram Relations publiques ram Wirtschaft Communication in marketing Business networks Public relations |
| topic_facet | BUSINESS & ECONOMICS / Green Business Business networks Communication in marketing Public relations Marketing Sociale netwerken Communication en marketing Relations publiques Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477896 |
| work_keys_str_mv | AT iacobuccidawn networksinmarketing |