RFID: improving the customer experience : one-to-one marketing in real time
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Ithaca, NY
Paramount Market Publishing
[2009]
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references (pages 250-255) and index Introduction : a search engine for things -- RFID and relationship marketing -- Customer relationship management works with RFID -- CRM 2.0 is customer experience management -- Personal identification and privacy -- Asset tracking creates new business models -- RFID and the retail experience -- RFID and the greening of customer experience -- RFID authentication and product safety -- Admission, permissions, and tickets -- RFID in payment systems -- RFID and patient relationship management -- Appendix : how RFID works |
| Physical Description: | 1 Online-Ressource (vii, 264 pages) |
| ISBN: | 9781461948780 1461948789 9780980174533 0980174538 |
Staff View
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| 650 | 4 | |a Customer relations |x Technological innovations | |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:52Z |
| institution | BVB |
| isbn | 9781461948780 1461948789 9780980174533 0980174538 |
| language | English |
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| physical | 1 Online-Ressource (vii, 264 pages) |
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| publishDate | 2009 |
| publishDateSearch | 2009 |
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| publisher | Paramount Market Publishing |
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| spelling | Brazeal, Mickey Verfasser aut RFID improving the customer experience : one-to-one marketing in real time Mickey Brazeal Radio frequency identification Ithaca, NY Paramount Market Publishing [2009] 1 Online-Ressource (vii, 264 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 250-255) and index Introduction : a search engine for things -- RFID and relationship marketing -- Customer relationship management works with RFID -- CRM 2.0 is customer experience management -- Personal identification and privacy -- Asset tracking creates new business models -- RFID and the retail experience -- RFID and the greening of customer experience -- RFID authentication and product safety -- Admission, permissions, and tickets -- RFID in payment systems -- RFID and patient relationship management -- Appendix : how RFID works BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Datenverarbeitung Wirtschaft Relationship marketing Data processing Product management Data processing Radio frequency identification systems Customer relations Technological innovations Marketing Technological innovations http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=654711 Aggregator Volltext |
| spellingShingle | Brazeal, Mickey RFID improving the customer experience : one-to-one marketing in real time BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Datenverarbeitung Wirtschaft Relationship marketing Data processing Product management Data processing Radio frequency identification systems Customer relations Technological innovations Marketing Technological innovations |
| title | RFID improving the customer experience : one-to-one marketing in real time |
| title_alt | Radio frequency identification |
| title_auth | RFID improving the customer experience : one-to-one marketing in real time |
| title_exact_search | RFID improving the customer experience : one-to-one marketing in real time |
| title_full | RFID improving the customer experience : one-to-one marketing in real time Mickey Brazeal |
| title_fullStr | RFID improving the customer experience : one-to-one marketing in real time Mickey Brazeal |
| title_full_unstemmed | RFID improving the customer experience : one-to-one marketing in real time Mickey Brazeal |
| title_short | RFID |
| title_sort | rfid improving the customer experience one to one marketing in real time |
| title_sub | improving the customer experience : one-to-one marketing in real time |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Datenverarbeitung Wirtschaft Relationship marketing Data processing Product management Data processing Radio frequency identification systems Customer relations Technological innovations Marketing Technological innovations |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Datenverarbeitung Wirtschaft Relationship marketing Data processing Product management Data processing Radio frequency identification systems Customer relations Technological innovations Marketing Technological innovations |
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