RFID: improving the customer experience : one-to-one marketing in real time
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Ithaca, NY
Paramount Market Publishing
[2009]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references (pages 250-255) and index Introduction : a search engine for things -- RFID and relationship marketing -- Customer relationship management works with RFID -- CRM 2.0 is customer experience management -- Personal identification and privacy -- Asset tracking creates new business models -- RFID and the retail experience -- RFID and the greening of customer experience -- RFID authentication and product safety -- Admission, permissions, and tickets -- RFID in payment systems -- RFID and patient relationship management -- Appendix : how RFID works |
| Beschreibung: | 1 Online-Ressource (vii, 264 pages) |
| ISBN: | 9781461948780 1461948789 9780980174533 0980174538 |
Internformat
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| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
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| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Relationship marketing |x Data processing | |
| 650 | 4 | |a Product management |x Data processing | |
| 650 | 4 | |a Radio frequency identification systems | |
| 650 | 4 | |a Customer relations |x Technological innovations | |
| 650 | 4 | |a Marketing |x Technological innovations | |
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Datensatz im Suchindex
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| author | Brazeal, Mickey |
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| dewey-full | 658.800285 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.800285 |
| dewey-search | 658.800285 |
| dewey-sort | 3658.800285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:52Z |
| institution | BVB |
| isbn | 9781461948780 1461948789 9780980174533 0980174538 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028388605 |
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| physical | 1 Online-Ressource (vii, 264 pages) |
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| publishDate | 2009 |
| publishDateSearch | 2009 |
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| publisher | Paramount Market Publishing |
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| spelling | Brazeal, Mickey Verfasser aut RFID improving the customer experience : one-to-one marketing in real time Mickey Brazeal Radio frequency identification Ithaca, NY Paramount Market Publishing [2009] 1 Online-Ressource (vii, 264 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 250-255) and index Introduction : a search engine for things -- RFID and relationship marketing -- Customer relationship management works with RFID -- CRM 2.0 is customer experience management -- Personal identification and privacy -- Asset tracking creates new business models -- RFID and the retail experience -- RFID and the greening of customer experience -- RFID authentication and product safety -- Admission, permissions, and tickets -- RFID in payment systems -- RFID and patient relationship management -- Appendix : how RFID works BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Datenverarbeitung Wirtschaft Relationship marketing Data processing Product management Data processing Radio frequency identification systems Customer relations Technological innovations Marketing Technological innovations http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=654711 Aggregator Volltext |
| spellingShingle | Brazeal, Mickey RFID improving the customer experience : one-to-one marketing in real time BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Datenverarbeitung Wirtschaft Relationship marketing Data processing Product management Data processing Radio frequency identification systems Customer relations Technological innovations Marketing Technological innovations |
| title | RFID improving the customer experience : one-to-one marketing in real time |
| title_alt | Radio frequency identification |
| title_auth | RFID improving the customer experience : one-to-one marketing in real time |
| title_exact_search | RFID improving the customer experience : one-to-one marketing in real time |
| title_full | RFID improving the customer experience : one-to-one marketing in real time Mickey Brazeal |
| title_fullStr | RFID improving the customer experience : one-to-one marketing in real time Mickey Brazeal |
| title_full_unstemmed | RFID improving the customer experience : one-to-one marketing in real time Mickey Brazeal |
| title_short | RFID |
| title_sort | rfid improving the customer experience one to one marketing in real time |
| title_sub | improving the customer experience : one-to-one marketing in real time |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Datenverarbeitung Wirtschaft Relationship marketing Data processing Product management Data processing Radio frequency identification systems Customer relations Technological innovations Marketing Technological innovations |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Datenverarbeitung Wirtschaft Relationship marketing Data processing Product management Data processing Radio frequency identification systems Customer relations Technological innovations Marketing Technological innovations |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=654711 |
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