Killer brands: create and market a brand that will annihilate the competition
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Avon, Mass.
Adams Media
c2007
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Title from title screen. - Includes indexes Part 1 - Why You Should Want a Killer Brand -- - Part 2 - The First Step: Killer Focus -- - Part 3 - The Second Step: Killer Alignment -- - Part 4 - The Third Step: Killer Linkage -- - Part 5 - What to Do-and What Not to Do -- - Brand Index - 201 |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781440516818 1440516812 9781440516801 1440516804 9781598691238 1598691236 |
Staff View
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| id | DE-604.BV042962370 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:51Z |
| institution | BVB |
| isbn | 9781440516818 1440516812 9781440516801 1440516804 9781598691238 1598691236 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028388237 |
| oclc_num | 263342745 |
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| physical | 1 Online-Ressource |
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| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Adams Media |
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| spelling | Lane, Frank Verfasser aut Killer brands create and market a brand that will annihilate the competition Frank Lane Avon, Mass. Adams Media c2007 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Title from title screen. - Includes indexes Part 1 - Why You Should Want a Killer Brand -- - Part 2 - The First Step: Killer Focus -- - Part 3 - The Second Step: Killer Alignment -- - Part 4 - The Third Step: Killer Linkage -- - Part 5 - What to Do-and What Not to Do -- - Brand Index - 201 BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Wirtschaft Branding (Marketing) http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=417258 Aggregator Volltext |
| spellingShingle | Lane, Frank Killer brands create and market a brand that will annihilate the competition BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Wirtschaft Branding (Marketing) |
| title | Killer brands create and market a brand that will annihilate the competition |
| title_auth | Killer brands create and market a brand that will annihilate the competition |
| title_exact_search | Killer brands create and market a brand that will annihilate the competition |
| title_full | Killer brands create and market a brand that will annihilate the competition Frank Lane |
| title_fullStr | Killer brands create and market a brand that will annihilate the competition Frank Lane |
| title_full_unstemmed | Killer brands create and market a brand that will annihilate the competition Frank Lane |
| title_short | Killer brands |
| title_sort | killer brands create and market a brand that will annihilate the competition |
| title_sub | create and market a brand that will annihilate the competition |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Wirtschaft Branding (Marketing) |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Branding (Marketing) Wirtschaft |
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