Killer brands: create and market a brand that will annihilate the competition
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Avon, Mass.
Adams Media
c2007
|
Schlagworte: | |
Online-Zugang: | Volltext |
Beschreibung: | Title from title screen. - Includes indexes Part 1 - Why You Should Want a Killer Brand -- - Part 2 - The First Step: Killer Focus -- - Part 3 - The Second Step: Killer Alignment -- - Part 4 - The Third Step: Killer Linkage -- - Part 5 - What to Do-and What Not to Do -- - Brand Index - 201 |
Beschreibung: | 1 Online-Ressource |
ISBN: | 9781440516818 1440516812 9781440516801 1440516804 9781598691238 1598691236 |
Internformat
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Datensatz im Suchindex
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any_adam_object | |
author | Lane, Frank |
author_facet | Lane, Frank |
author_role | aut |
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discipline | Wirtschaftswissenschaften |
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id | DE-604.BV042962370 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:13:51Z |
institution | BVB |
isbn | 9781440516818 1440516812 9781440516801 1440516804 9781598691238 1598691236 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028388237 |
oclc_num | 263342745 |
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physical | 1 Online-Ressource |
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publishDate | 2007 |
publishDateSearch | 2007 |
publishDateSort | 2007 |
publisher | Adams Media |
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spelling | Lane, Frank Verfasser aut Killer brands create and market a brand that will annihilate the competition Frank Lane Avon, Mass. Adams Media c2007 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Title from title screen. - Includes indexes Part 1 - Why You Should Want a Killer Brand -- - Part 2 - The First Step: Killer Focus -- - Part 3 - The Second Step: Killer Alignment -- - Part 4 - The Third Step: Killer Linkage -- - Part 5 - What to Do-and What Not to Do -- - Brand Index - 201 BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Wirtschaft Branding (Marketing) http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=417258 Aggregator Volltext |
spellingShingle | Lane, Frank Killer brands create and market a brand that will annihilate the competition BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Wirtschaft Branding (Marketing) |
title | Killer brands create and market a brand that will annihilate the competition |
title_auth | Killer brands create and market a brand that will annihilate the competition |
title_exact_search | Killer brands create and market a brand that will annihilate the competition |
title_full | Killer brands create and market a brand that will annihilate the competition Frank Lane |
title_fullStr | Killer brands create and market a brand that will annihilate the competition Frank Lane |
title_full_unstemmed | Killer brands create and market a brand that will annihilate the competition Frank Lane |
title_short | Killer brands |
title_sort | killer brands create and market a brand that will annihilate the competition |
title_sub | create and market a brand that will annihilate the competition |
topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Branding (Marketing) fast Wirtschaft Branding (Marketing) |
topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Branding (Marketing) Wirtschaft |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=417258 |
work_keys_str_mv | AT lanefrank killerbrandscreateandmarketabrandthatwillannihilatethecompetition |