Branding and Product Design: an Integrated Perspective
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Farnham
Ashgate Publishing Ltd
2013
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Cover; Contents; List of Figures; List of Tables; About the Author; Acknowledgements; Introduction; 1 Strategy: The Brand and the Product; 2 History: Value-centredness in Branding and Design; 3 Products: Performing Brand Stories; 4 Context: A Dynamic Learning Process; 5 Planning: Preparing for the Use of Design Knowledge; 6 Research: Informing the Design Process; 7 Innovation: Balancing Coherence and Change; Epilogue; References; Index Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design examines how winning brands appear to be more creative and authentic than less successful ones. The book provides tools to help understand the role of products in building a brand and guidelines for how to bring branding and product design processes together. There are case studies based on the author's resea |
| Beschreibung: | 1 Online-Ressource (185 pages) |
| ISBN: | 9781409446279 1409446271 |
Internformat
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| 500 | |a Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design examines how winning brands appear to be more creative and authentic than less successful ones. The book provides tools to help understand the role of products in building a brand and guidelines for how to bring branding and product design processes together. There are case studies based on the author's resea | ||
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| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Product design |2 fast | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Product design | |
| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
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| author | Hestad, Monika |
| author_facet | Hestad, Monika |
| author_role | aut |
| author_sort | Hestad, Monika |
| author_variant | m h mh |
| building | Verbundindex |
| bvnumber | BV042962054 |
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| dewey-full | 658.5752 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5752 |
| dewey-search | 658.5752 |
| dewey-sort | 3658.5752 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042962054 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:50Z |
| institution | BVB |
| isbn | 9781409446279 1409446271 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028387921 |
| oclc_num | 828743756 |
| open_access_boolean | |
| physical | 1 Online-Ressource (185 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Ashgate Publishing Ltd |
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| spelling | Hestad, Monika Verfasser aut Branding and Product Design an Integrated Perspective Farnham Ashgate Publishing Ltd 2013 1 Online-Ressource (185 pages) txt rdacontent c rdamedia cr rdacarrier Cover; Contents; List of Figures; List of Tables; About the Author; Acknowledgements; Introduction; 1 Strategy: The Brand and the Product; 2 History: Value-centredness in Branding and Design; 3 Products: Performing Brand Stories; 4 Context: A Dynamic Learning Process; 5 Planning: Preparing for the Use of Design Knowledge; 6 Research: Informing the Design Process; 7 Innovation: Balancing Coherence and Change; Epilogue; References; Index Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design examines how winning brands appear to be more creative and authentic than less successful ones. The book provides tools to help understand the role of products in building a brand and guidelines for how to bring branding and product design processes together. There are case studies based on the author's resea TECHNOLOGY & ENGINEERING / Industrial Design / Product bisacsh Brand name products fast Branding (Marketing) fast Product design fast Brand name products Product design Branding (Marketing) http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=504606 Aggregator Volltext |
| spellingShingle | Hestad, Monika Branding and Product Design an Integrated Perspective TECHNOLOGY & ENGINEERING / Industrial Design / Product bisacsh Brand name products fast Branding (Marketing) fast Product design fast Brand name products Product design Branding (Marketing) |
| title | Branding and Product Design an Integrated Perspective |
| title_auth | Branding and Product Design an Integrated Perspective |
| title_exact_search | Branding and Product Design an Integrated Perspective |
| title_full | Branding and Product Design an Integrated Perspective |
| title_fullStr | Branding and Product Design an Integrated Perspective |
| title_full_unstemmed | Branding and Product Design an Integrated Perspective |
| title_short | Branding and Product Design |
| title_sort | branding and product design an integrated perspective |
| title_sub | an Integrated Perspective |
| topic | TECHNOLOGY & ENGINEERING / Industrial Design / Product bisacsh Brand name products fast Branding (Marketing) fast Product design fast Brand name products Product design Branding (Marketing) |
| topic_facet | TECHNOLOGY & ENGINEERING / Industrial Design / Product Brand name products Branding (Marketing) Product design |
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