Supermarket differentiation in the UK: a theoretical and empirical investigation
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Diplomica Verlag
2009
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Schlagworte: | |
Online-Zugang: | Volltext |
Beschreibung: | Supermarket differentiation in the UK; TABLE OF CONTENTS; LIST OF FIGURES; CHAPTER 1 INTRODUCTION; CHAPTER 2 SETTING THE SCENE; CHAPTER 3 LITERATURE REVIEW; CHAPTER 4 METHODOLOGY; CHAPTER 5 FINDINGS AND ANALYSES; CHAPTER 6 CONCLUSION; REFERENCES; Appendix This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used. With theories of |
Beschreibung: | 1 Online-Ressource (68 pages) |
ISBN: | 9783836620291 3836620294 |
Internformat
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500 | |a Supermarket differentiation in the UK; TABLE OF CONTENTS; LIST OF FIGURES; CHAPTER 1 INTRODUCTION; CHAPTER 2 SETTING THE SCENE; CHAPTER 3 LITERATURE REVIEW; CHAPTER 4 METHODOLOGY; CHAPTER 5 FINDINGS AND ANALYSES; CHAPTER 6 CONCLUSION; REFERENCES; Appendix | ||
500 | |a This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used. With theories of | ||
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650 | 7 | |a BUSINESS & ECONOMICS / Commerce |2 bisacsh | |
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650 | 7 | |a Product differentiation |2 fast | |
650 | 7 | |a Supermarkets |2 fast | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Supermarkets |z Great Britain | |
650 | 4 | |a Product differentiation | |
651 | 4 | |a Großbritannien | |
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Datensatz im Suchindex
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any_adam_object | |
author | Obitz, Cornelia |
author_facet | Obitz, Cornelia |
author_role | aut |
author_sort | Obitz, Cornelia |
author_variant | c o co |
building | Verbundindex |
bvnumber | BV042962021 |
collection | ZDB-4-EBU |
ctrlnum | (OCoLC)679423112 (DE-599)BVBBV042962021 |
dewey-full | 381.45664002573 381/.45664/002573 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 381 - Commerce (Trade) |
dewey-raw | 381.45664002573 381/.45664/002573 |
dewey-search | 381.45664002573 381/.45664/002573 |
dewey-sort | 3381.45664002573 |
dewey-tens | 380 - Commerce, communications, transportation |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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geographic | Großbritannien |
geographic_facet | Großbritannien |
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illustrated | Not Illustrated |
indexdate | 2024-07-10T07:13:50Z |
institution | BVB |
isbn | 9783836620291 3836620294 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028387888 |
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physical | 1 Online-Ressource (68 pages) |
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publishDate | 2009 |
publishDateSearch | 2009 |
publishDateSort | 2009 |
publisher | Diplomica Verlag |
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spelling | Obitz, Cornelia Verfasser aut Supermarket differentiation in the UK a theoretical and empirical investigation Diplomica Verlag 2009 1 Online-Ressource (68 pages) txt rdacontent c rdamedia cr rdacarrier Supermarket differentiation in the UK; TABLE OF CONTENTS; LIST OF FIGURES; CHAPTER 1 INTRODUCTION; CHAPTER 2 SETTING THE SCENE; CHAPTER 3 LITERATURE REVIEW; CHAPTER 4 METHODOLOGY; CHAPTER 5 FINDINGS AND ANALYSES; CHAPTER 6 CONCLUSION; REFERENCES; Appendix This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used. With theories of Business / Management BUSINESS & ECONOMICS / Commerce bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Product differentiation fast Supermarkets fast Wirtschaft Supermarkets Great Britain Product differentiation Großbritannien http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=792872 Aggregator Volltext |
spellingShingle | Obitz, Cornelia Supermarket differentiation in the UK a theoretical and empirical investigation Business / Management BUSINESS & ECONOMICS / Commerce bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Product differentiation fast Supermarkets fast Wirtschaft Supermarkets Great Britain Product differentiation |
title | Supermarket differentiation in the UK a theoretical and empirical investigation |
title_auth | Supermarket differentiation in the UK a theoretical and empirical investigation |
title_exact_search | Supermarket differentiation in the UK a theoretical and empirical investigation |
title_full | Supermarket differentiation in the UK a theoretical and empirical investigation |
title_fullStr | Supermarket differentiation in the UK a theoretical and empirical investigation |
title_full_unstemmed | Supermarket differentiation in the UK a theoretical and empirical investigation |
title_short | Supermarket differentiation in the UK |
title_sort | supermarket differentiation in the uk a theoretical and empirical investigation |
title_sub | a theoretical and empirical investigation |
topic | Business / Management BUSINESS & ECONOMICS / Commerce bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Product differentiation fast Supermarkets fast Wirtschaft Supermarkets Great Britain Product differentiation |
topic_facet | Business / Management BUSINESS & ECONOMICS / Commerce BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling / General Product differentiation Supermarkets Wirtschaft Supermarkets Great Britain Großbritannien |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=792872 |
work_keys_str_mv | AT obitzcornelia supermarketdifferentiationintheukatheoreticalandempiricalinvestigation |