Advances in doctoral research in management:
Gespeichert in:
Bibliographische Detailangaben
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Singapore World Scientific c2006
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references
Aims & Scope -- Editorial Board -- About the editors -- Acknowledgements -- Editorial -- Doctoral research papers. Knowledge transfer: a review to explore conceptual foundations and research agenda / Sajjad M. Jasimuddin. Negotiating incommensurability in marketing theory / Mark Tadajewski, Jaqueline Pels, Michael Saren. Explaining ecological product purchase using consumers' psychographic characteristics / Elena Fraj, Eva Martínez, Teresa Montaner. Extensions of logistic growth model for the forecasting of product life cycle segments / Mladen Sokele, Vlasta Hudek. Defensive strategies and consumers' bounded rationality: an artificial market simulation / Josef A. Mazanec, Ulrike Schuster, Jürgen Wc̈kl. A user evaluation of web recommender systems / Ulrike Bauernfeind. The determinants of relationship marketing: an application to thermal spas / Joaquim Antunes. Supermarket site assessment and the importance of spatial analysis data / Armando B. Mendes, Margarida G. M. S. Cardoso, Rui Carvalho Oliveira -- Doctoral research notes. A framework for corporate crisis management: applications to SMEs in Australia / Mohammed Aba-Bulgu, Sardar M. N. Islam. Option games, asymmetric information and merger announcement returns / Hongbo Pan, Xinping Xia -- Research methodology papers. Analysing data using GLM models / Graeme D. Hutcheson. The issue of missing values, their presence and management: a relevant demonstration of data analysis in marketing using CaRBS / Malcolm J. Beynon
Beschreibung:1 Online-Ressource
ISBN:9812707247
9789812707246

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