Marketing for Entrepreneurs: Concepts and Applications for New Ventures
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks
SAGE Publications
2009
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Cover; Contents; Preface; 1 -- Marketing in an Entrepreneurial Context; 2 -- Finding and Evaluating the Right Marketing Opportunity; 3 -- Using Marketing Research to Ensure Entrepreneurial Success; 4 -- Understanding Customers and Competitors; 5 -- Segmentation, Targeting, and Positioning; 6 -- Developing New Products and Services; 7 -- Building and Sustaining the Entrepreneurial Brand; 8 -- Entrepreneurial Pricing; 9 -- Entrepreneurial Channel Development and Supply Chain Management; 10 -- Entrepreneurial Promotion; 11 -- The Entrepreneurial Marketing Plan; Index; About the Author What every entrepreneur needs to know about marketing a new venture This practical text provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The book focuses on how marketing can be used to find, evaluate, and exploit the right venture opportunity. It then walks students and professionals through the various phases and steps of the marketing process, highlighting specifically what is unique to and effective for entrepreneurial pursuits. Key Features> |
| Physical Description: | 1 Online-Ressource (241 pages) |
| ISBN: | 9781452210322 1452210322 |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:50Z |
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| isbn | 9781452210322 1452210322 |
| language | English |
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| publisher | SAGE Publications |
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| spelling | Crane, Frederick G. Verfasser aut Marketing for Entrepreneurs Concepts and Applications for New Ventures Thousand Oaks SAGE Publications 2009 1 Online-Ressource (241 pages) txt rdacontent c rdamedia cr rdacarrier Cover; Contents; Preface; 1 -- Marketing in an Entrepreneurial Context; 2 -- Finding and Evaluating the Right Marketing Opportunity; 3 -- Using Marketing Research to Ensure Entrepreneurial Success; 4 -- Understanding Customers and Competitors; 5 -- Segmentation, Targeting, and Positioning; 6 -- Developing New Products and Services; 7 -- Building and Sustaining the Entrepreneurial Brand; 8 -- Entrepreneurial Pricing; 9 -- Entrepreneurial Channel Development and Supply Chain Management; 10 -- Entrepreneurial Promotion; 11 -- The Entrepreneurial Marketing Plan; Index; About the Author What every entrepreneur needs to know about marketing a new venture This practical text provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The book focuses on how marketing can be used to find, evaluate, and exploit the right venture opportunity. It then walks students and professionals through the various phases and steps of the marketing process, highlighting specifically what is unique to and effective for entrepreneurial pursuits. Key Features> Marketing / Management BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing / Management fast Small business marketing fast Wirtschaft Marketing Management Small business marketing http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=562242 Aggregator Volltext |
| spellingShingle | Crane, Frederick G. Marketing for Entrepreneurs Concepts and Applications for New Ventures Marketing / Management BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing / Management fast Small business marketing fast Wirtschaft Marketing Management Small business marketing |
| title | Marketing for Entrepreneurs Concepts and Applications for New Ventures |
| title_auth | Marketing for Entrepreneurs Concepts and Applications for New Ventures |
| title_exact_search | Marketing for Entrepreneurs Concepts and Applications for New Ventures |
| title_full | Marketing for Entrepreneurs Concepts and Applications for New Ventures |
| title_fullStr | Marketing for Entrepreneurs Concepts and Applications for New Ventures |
| title_full_unstemmed | Marketing for Entrepreneurs Concepts and Applications for New Ventures |
| title_short | Marketing for Entrepreneurs |
| title_sort | marketing for entrepreneurs concepts and applications for new ventures |
| title_sub | Concepts and Applications for New Ventures |
| topic | Marketing / Management BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing / Management fast Small business marketing fast Wirtschaft Marketing Management Small business marketing |
| topic_facet | Marketing / Management BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Small business marketing Wirtschaft Marketing Management |
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