Airline marketing and management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Burlington, Vt.
Ashgate
2011
|
| Ausgabe: | 7th ed |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject |
| Beschreibung: | 1 Online-Ressource (xi, 364 pages) |
| ISBN: | 9781409401483 1409401480 1409401472 9781409401476 1409401499 9781409401490 |
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| 500 | |a Includes index | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Shaw, Stephen |
| author_facet | Shaw, Stephen |
| author_role | aut |
| author_sort | Shaw, Stephen |
| author_variant | s s ss |
| building | Verbundindex |
| bvnumber | BV042961844 |
| classification_rvk | QQ 800 QQ 930 QR 840 |
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| ctrlnum | (OCoLC)732959069 (DE-599)BVBBV042961844 |
| dewey-full | 387.7/40688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 387 - Water, air, space transportation |
| dewey-raw | 387.7/40688 |
| dewey-search | 387.7/40688 |
| dewey-sort | 3387.7 540688 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 7th ed |
| format | Electronic eBook |
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| id | DE-604.BV042961844 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:50Z |
| institution | BVB |
| isbn | 9781409401483 1409401480 1409401472 9781409401476 1409401499 9781409401490 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028387711 |
| oclc_num | 732959069 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xi, 364 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Ashgate |
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| spelling | Shaw, Stephen Verfasser aut Airline marketing and management Stephen Shaw 7th ed Burlington, Vt. Ashgate 2011 1 Online-Ressource (xi, 364 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject Business TRANSPORTATION / Aviation / Commercial bisacsh Aeronautics, Commercial / Marketing fast Airlines / Marketing fast Wirtschaft Aeronautics, Commercial Marketing Airlines Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Verkehrsbetriebslehre (DE-588)4131741-5 gnd rswk-swf Luftverkehr (DE-588)4036597-9 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Luftfahrt (DE-588)4036557-8 gnd rswk-swf Luftfahrt (DE-588)4036557-8 s Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s 1\p DE-604 Luftverkehr (DE-588)4036597-9 s 2\p DE-604 Verkehrsbetriebslehre (DE-588)4131741-5 s 3\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-4094-0147-6 Erscheint auch als Druck-Ausgabe, Paperback 978-1-4094-0149-0 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=398219 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Shaw, Stephen Airline marketing and management Business TRANSPORTATION / Aviation / Commercial bisacsh Aeronautics, Commercial / Marketing fast Airlines / Marketing fast Wirtschaft Aeronautics, Commercial Marketing Airlines Marketing Marketing (DE-588)4037589-4 gnd Verkehrsbetriebslehre (DE-588)4131741-5 gnd Luftverkehr (DE-588)4036597-9 gnd Management (DE-588)4037278-9 gnd Luftfahrt (DE-588)4036557-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4131741-5 (DE-588)4036597-9 (DE-588)4037278-9 (DE-588)4036557-8 |
| title | Airline marketing and management |
| title_auth | Airline marketing and management |
| title_exact_search | Airline marketing and management |
| title_full | Airline marketing and management Stephen Shaw |
| title_fullStr | Airline marketing and management Stephen Shaw |
| title_full_unstemmed | Airline marketing and management Stephen Shaw |
| title_short | Airline marketing and management |
| title_sort | airline marketing and management |
| topic | Business TRANSPORTATION / Aviation / Commercial bisacsh Aeronautics, Commercial / Marketing fast Airlines / Marketing fast Wirtschaft Aeronautics, Commercial Marketing Airlines Marketing Marketing (DE-588)4037589-4 gnd Verkehrsbetriebslehre (DE-588)4131741-5 gnd Luftverkehr (DE-588)4036597-9 gnd Management (DE-588)4037278-9 gnd Luftfahrt (DE-588)4036557-8 gnd |
| topic_facet | Business TRANSPORTATION / Aviation / Commercial Aeronautics, Commercial / Marketing Airlines / Marketing Wirtschaft Aeronautics, Commercial Marketing Airlines Marketing Marketing Verkehrsbetriebslehre Luftverkehr Management Luftfahrt |
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