Wired and dangerous: how your customers have changed and what to do about it
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Bell, Chip R. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: San Francisco Berrett-Koehler Publishers c2011
Ausgabe:1st ed
Schriftenreihe:BK business book
Schlagworte:
Online-Zugang:Volltext
Beschreibung:In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain -- they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a company's customer service doesn't adapt to these new conditions, they will get burned by bloggers and viral videos that can severely damage their reputation. This book describes exactly what today's customers expect and how to give it to them
Welcome to turbulent times! -- How the service covenant became corrupted -- Picky : why today's customers are finicky -- Fickle : why today's customers are capricious -- Vocal : why today's customers are noisy -- Vain : why today's customers are self-centered -- Manifesto : the wired and dangerous link -- How the service covenant can be rebalanced -- Grounding : how to balance yourself for partnership -- Connection : how to help customers feel like partners -- Bad connections : how to turn angry customers into partners -- Wireless connections : how to partner with customers via the internet -- Congruence : how to get the service setting in balance -- Acumen : how to keep the customer relationship in balance -- Suggestions for partnering with customers
Includes bibliographical references (p. 233-235) and index
Beschreibung:1 Online-Ressource (vii, 248 p.)
ISBN:9781605099767
1605099767
9781605099774
1605099775
9781605099576
1605099570
9781605099750
1605099759

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