Advertising: a very short introduction
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford
Oxford University Press
2010
|
| Series: | Very short introductions
234 |
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (140 p.) |
| ISBN: | 9780191576614 0191576611 |
Staff View
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Record in the Search Index
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| author | Fletcher, Winston |
| author_facet | Fletcher, Winston |
| author_role | aut |
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:50Z |
| institution | BVB |
| isbn | 9780191576614 0191576611 |
| language | English |
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| publisher | Oxford University Press |
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| series2 | Very short introductions |
| spelling | Fletcher, Winston Verfasser aut Advertising a very short introduction Winston Fletcher Oxford Oxford University Press 2010 1 Online-Ressource (140 p.) txt rdacontent c rdamedia cr rdacarrier Very short introductions 234 Includes bibliographical references and index BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Wirtschaft Advertising Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Werbung (DE-588)4065541-6 s 2\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fletcher, Winston Advertising a very short introduction BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Wirtschaft Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4151278-9 |
| title | Advertising a very short introduction |
| title_auth | Advertising a very short introduction |
| title_exact_search | Advertising a very short introduction |
| title_full | Advertising a very short introduction Winston Fletcher |
| title_fullStr | Advertising a very short introduction Winston Fletcher |
| title_full_unstemmed | Advertising a very short introduction Winston Fletcher |
| title_short | Advertising |
| title_sort | advertising a very short introduction |
| title_sub | a very short introduction |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Wirtschaft Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Wirtschaft Werbung Einführung |
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