Tuned in: uncover the extraordinary opportunities that lead to business breakthroughs
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
J. Wiley & Sons
©2008
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references (pages 175-182) and index Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs; Contents; Chapter 1: Why Didn't We Think of That?; Chapter 2: Tuned Out ... and Just Guessing; Chapter 3: Get Tuned In; Chapter 4: Step 1: Find Unresolved Problems; Chapter 5: Step 2: Understand Buyer Personas; Chapter 6: Step 3: Quantify the Impact; Chapter 7: Step 4: Create Breakthrough Experiences; Chapter 8: Step 5: Articulate Powerful Ideas; Chapter 9: Step 6: Establish Authentic Connections; Chapter 10: Cultivate a Tuned In Culture; Chapter 11: Unleash Your Resonator; Notes; Acknowledgments; Index Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating br |
| Physical Description: | 1 Online-Ressource (xv, 203 pages) |
| ISBN: | 9780470377772 0470377771 9781118258026 1118258029 |
Staff View
MARC
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| 500 | |a Includes bibliographical references (pages 175-182) and index | ||
| 500 | |a Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs; Contents; Chapter 1: Why Didn't We Think of That?; Chapter 2: Tuned Out ... and Just Guessing; Chapter 3: Get Tuned In; Chapter 4: Step 1: Find Unresolved Problems; Chapter 5: Step 2: Understand Buyer Personas; Chapter 6: Step 3: Quantify the Impact; Chapter 7: Step 4: Create Breakthrough Experiences; Chapter 8: Step 5: Articulate Powerful Ideas; Chapter 9: Step 6: Establish Authentic Connections; Chapter 10: Cultivate a Tuned In Culture; Chapter 11: Unleash Your Resonator; Notes; Acknowledgments; Index | ||
| 500 | |a Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating br | ||
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| dewey-full | 658.4/09 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/09 |
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| dewey-sort | 3658.4 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042961163 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:49Z |
| institution | BVB |
| isbn | 9780470377772 0470377771 9781118258026 1118258029 |
| language | English |
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| physical | 1 Online-Ressource (xv, 203 pages) |
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| spelling | Stull, Craig Verfasser aut Tuned in uncover the extraordinary opportunities that lead to business breakthroughs Craig Stull, Phil Myers, and David Meerman Scott Hoboken, N.J. J. Wiley & Sons ©2008 1 Online-Ressource (xv, 203 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 175-182) and index Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs; Contents; Chapter 1: Why Didn't We Think of That?; Chapter 2: Tuned Out ... and Just Guessing; Chapter 3: Get Tuned In; Chapter 4: Step 1: Find Unresolved Problems; Chapter 5: Step 2: Understand Buyer Personas; Chapter 6: Step 3: Quantify the Impact; Chapter 7: Step 4: Create Breakthrough Experiences; Chapter 8: Step 5: Articulate Powerful Ideas; Chapter 9: Step 6: Establish Authentic Connections; Chapter 10: Cultivate a Tuned In Culture; Chapter 11: Unleash Your Resonator; Notes; Acknowledgments; Index Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating br BUSINESS & ECONOMICS / Personal Success bisacsh BUSINESS & ECONOMICS / Careers / General bisacsh Creative ability in business fast Success in business fast Wirtschaft Success in business Creative ability in business Myers, Phil Sonstige oth Scott, David Meerman Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-26036-4 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-26036-X http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=234667 Aggregator Volltext |
| spellingShingle | Stull, Craig Tuned in uncover the extraordinary opportunities that lead to business breakthroughs BUSINESS & ECONOMICS / Personal Success bisacsh BUSINESS & ECONOMICS / Careers / General bisacsh Creative ability in business fast Success in business fast Wirtschaft Success in business Creative ability in business |
| title | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs |
| title_auth | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs |
| title_exact_search | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs |
| title_full | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs Craig Stull, Phil Myers, and David Meerman Scott |
| title_fullStr | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs Craig Stull, Phil Myers, and David Meerman Scott |
| title_full_unstemmed | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs Craig Stull, Phil Myers, and David Meerman Scott |
| title_short | Tuned in |
| title_sort | tuned in uncover the extraordinary opportunities that lead to business breakthroughs |
| title_sub | uncover the extraordinary opportunities that lead to business breakthroughs |
| topic | BUSINESS & ECONOMICS / Personal Success bisacsh BUSINESS & ECONOMICS / Careers / General bisacsh Creative ability in business fast Success in business fast Wirtschaft Success in business Creative ability in business |
| topic_facet | BUSINESS & ECONOMICS / Personal Success BUSINESS & ECONOMICS / Careers / General Creative ability in business Success in business Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=234667 |
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