Tuned in: uncover the extraordinary opportunities that lead to business breakthroughs
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
J. Wiley & Sons
©2008
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references (pages 175-182) and index Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs; Contents; Chapter 1: Why Didn't We Think of That?; Chapter 2: Tuned Out ... and Just Guessing; Chapter 3: Get Tuned In; Chapter 4: Step 1: Find Unresolved Problems; Chapter 5: Step 2: Understand Buyer Personas; Chapter 6: Step 3: Quantify the Impact; Chapter 7: Step 4: Create Breakthrough Experiences; Chapter 8: Step 5: Articulate Powerful Ideas; Chapter 9: Step 6: Establish Authentic Connections; Chapter 10: Cultivate a Tuned In Culture; Chapter 11: Unleash Your Resonator; Notes; Acknowledgments; Index Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating br |
| Beschreibung: | 1 Online-Ressource (xv, 203 pages) |
| ISBN: | 9780470377772 0470377771 9781118258026 1118258029 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042961163 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151030s2008 |||| o||u| ||||||eng d | ||
| 020 | |a 9780470377772 |c electronic bk. : Adobe Reader |9 978-0-470-37777-2 | ||
| 020 | |a 0470377771 |c electronic bk. : Adobe Reader |9 0-470-37777-1 | ||
| 020 | |a 9781118258026 |c electronic bk. |9 978-1-118-25802-6 | ||
| 020 | |a 1118258029 |c electronic bk. |9 1-118-25802-9 | ||
| 035 | |a (OCoLC)611580939 | ||
| 035 | |a (DE-599)BVBBV042961163 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 658.4/09 |2 22 | |
| 100 | 1 | |a Stull, Craig |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Tuned in |b uncover the extraordinary opportunities that lead to business breakthroughs |c Craig Stull, Phil Myers, and David Meerman Scott |
| 264 | 1 | |a Hoboken, N.J. |b J. Wiley & Sons |c ©2008 | |
| 300 | |a 1 Online-Ressource (xv, 203 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (pages 175-182) and index | ||
| 500 | |a Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs; Contents; Chapter 1: Why Didn't We Think of That?; Chapter 2: Tuned Out ... and Just Guessing; Chapter 3: Get Tuned In; Chapter 4: Step 1: Find Unresolved Problems; Chapter 5: Step 2: Understand Buyer Personas; Chapter 6: Step 3: Quantify the Impact; Chapter 7: Step 4: Create Breakthrough Experiences; Chapter 8: Step 5: Articulate Powerful Ideas; Chapter 9: Step 6: Establish Authentic Connections; Chapter 10: Cultivate a Tuned In Culture; Chapter 11: Unleash Your Resonator; Notes; Acknowledgments; Index | ||
| 500 | |a Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating br | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Personal Success |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Careers / General |2 bisacsh | |
| 650 | 7 | |a Creative ability in business |2 fast | |
| 650 | 7 | |a Success in business |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Success in business | |
| 650 | 4 | |a Creative ability in business | |
| 700 | 1 | |a Myers, Phil |e Sonstige |4 oth | |
| 700 | 1 | |a Scott, David Meerman |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-470-26036-4 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 0-470-26036-X |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=234667 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA |a ZDB-4-EBU | ||
| 940 | 1 | |q FAW_PDA_EBA | |
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028387031 | ||
Datensatz im Suchindex
| _version_ | 1804175282611945472 |
|---|---|
| any_adam_object | |
| author | Stull, Craig |
| author_facet | Stull, Craig |
| author_role | aut |
| author_sort | Stull, Craig |
| author_variant | c s cs |
| building | Verbundindex |
| bvnumber | BV042961163 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)611580939 (DE-599)BVBBV042961163 |
| dewey-full | 658.4/09 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/09 |
| dewey-search | 658.4/09 |
| dewey-sort | 3658.4 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03200nmm a2200517zc 4500</leader><controlfield tag="001">BV042961163</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151030s2008 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470377772</subfield><subfield code="c">electronic bk. : Adobe Reader</subfield><subfield code="9">978-0-470-37777-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470377771</subfield><subfield code="c">electronic bk. : Adobe Reader</subfield><subfield code="9">0-470-37777-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118258026</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-118-25802-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118258029</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-118-25802-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)611580939</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042961163</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4/09</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Stull, Craig</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Tuned in</subfield><subfield code="b">uncover the extraordinary opportunities that lead to business breakthroughs</subfield><subfield code="c">Craig Stull, Phil Myers, and David Meerman Scott</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">J. Wiley & Sons</subfield><subfield code="c">©2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xv, 203 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 175-182) and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs; Contents; Chapter 1: Why Didn't We Think of That?; Chapter 2: Tuned Out ... and Just Guessing; Chapter 3: Get Tuned In; Chapter 4: Step 1: Find Unresolved Problems; Chapter 5: Step 2: Understand Buyer Personas; Chapter 6: Step 3: Quantify the Impact; Chapter 7: Step 4: Create Breakthrough Experiences; Chapter 8: Step 5: Articulate Powerful Ideas; Chapter 9: Step 6: Establish Authentic Connections; Chapter 10: Cultivate a Tuned In Culture; Chapter 11: Unleash Your Resonator; Notes; Acknowledgments; Index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating br</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Personal Success</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Careers / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Creative ability in business</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Success in business</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Success in business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Creative ability in business</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Myers, Phil</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Scott, David Meerman</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-0-470-26036-4</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">0-470-26036-X</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=234667</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FAW_PDA_EBA</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028387031</subfield></datafield></record></collection> |
| id | DE-604.BV042961163 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:49Z |
| institution | BVB |
| isbn | 9780470377772 0470377771 9781118258026 1118258029 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028387031 |
| oclc_num | 611580939 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xv, 203 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBU FAW_PDA_EBA FLA_PDA_EBU |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | J. Wiley & Sons |
| record_format | marc |
| spelling | Stull, Craig Verfasser aut Tuned in uncover the extraordinary opportunities that lead to business breakthroughs Craig Stull, Phil Myers, and David Meerman Scott Hoboken, N.J. J. Wiley & Sons ©2008 1 Online-Ressource (xv, 203 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 175-182) and index Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs; Contents; Chapter 1: Why Didn't We Think of That?; Chapter 2: Tuned Out ... and Just Guessing; Chapter 3: Get Tuned In; Chapter 4: Step 1: Find Unresolved Problems; Chapter 5: Step 2: Understand Buyer Personas; Chapter 6: Step 3: Quantify the Impact; Chapter 7: Step 4: Create Breakthrough Experiences; Chapter 8: Step 5: Articulate Powerful Ideas; Chapter 9: Step 6: Establish Authentic Connections; Chapter 10: Cultivate a Tuned In Culture; Chapter 11: Unleash Your Resonator; Notes; Acknowledgments; Index Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating br BUSINESS & ECONOMICS / Personal Success bisacsh BUSINESS & ECONOMICS / Careers / General bisacsh Creative ability in business fast Success in business fast Wirtschaft Success in business Creative ability in business Myers, Phil Sonstige oth Scott, David Meerman Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-26036-4 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-26036-X http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=234667 Aggregator Volltext |
| spellingShingle | Stull, Craig Tuned in uncover the extraordinary opportunities that lead to business breakthroughs BUSINESS & ECONOMICS / Personal Success bisacsh BUSINESS & ECONOMICS / Careers / General bisacsh Creative ability in business fast Success in business fast Wirtschaft Success in business Creative ability in business |
| title | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs |
| title_auth | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs |
| title_exact_search | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs |
| title_full | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs Craig Stull, Phil Myers, and David Meerman Scott |
| title_fullStr | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs Craig Stull, Phil Myers, and David Meerman Scott |
| title_full_unstemmed | Tuned in uncover the extraordinary opportunities that lead to business breakthroughs Craig Stull, Phil Myers, and David Meerman Scott |
| title_short | Tuned in |
| title_sort | tuned in uncover the extraordinary opportunities that lead to business breakthroughs |
| title_sub | uncover the extraordinary opportunities that lead to business breakthroughs |
| topic | BUSINESS & ECONOMICS / Personal Success bisacsh BUSINESS & ECONOMICS / Careers / General bisacsh Creative ability in business fast Success in business fast Wirtschaft Success in business Creative ability in business |
| topic_facet | BUSINESS & ECONOMICS / Personal Success BUSINESS & ECONOMICS / Careers / General Creative ability in business Success in business Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=234667 |
| work_keys_str_mv | AT stullcraig tunedinuncovertheextraordinaryopportunitiesthatleadtobusinessbreakthroughs AT myersphil tunedinuncovertheextraordinaryopportunitiesthatleadtobusinessbreakthroughs AT scottdavidmeerman tunedinuncovertheextraordinaryopportunitiesthatleadtobusinessbreakthroughs |