Optimal Investment and Marketing Strategies:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
World Scientific
2012
|
| Schriftenreihe: | Systems research series
|
| Schlagworte: | |
| Online-Zugang: | FLA01 Volltext |
| Beschreibung: | 1. Introduction; 1.1 Motivation; 1.2 Contribution; 1.3 Organization of the Book; 2. Literature Review; 2.1 New Service Diffusion; 2.2 Service Pricing in Monopoly; 2.3 Service Pricing in Duopoly; 2.4 Optimal Investment and Pricing Strategies for Performance-Based Post-Production Service Contracts; 3. Migration of Customers and Targeting Customers for Marketing Campaigns; 3.1 Overview; 3.2 Model; 3.3 Case Study; 3.4 Practical Implications and Conclusions; 4. Optimal Service Pricing (Single-Period Model); 4.1 Overview; 4.2 Optimal Pricing in Monopoly (Single-Period Model) 4.3 Optimal Pricing in Duopoly (Single-Period Model)5. Optimal New Service Pricing in Monopoly (Dynamic Model); 5.1 Overview; 5.2 Model and Optimal Pricing Strategy; 5.3 Numerical Illustration; 5.4 Conclusions; 6. Optimal New Service Pricing in Duopoly (Dynamic Model); 6.1 Model; 6.2 Nash Equilibrium; 6.3 Numerical Examples; 6.3.1 Example 1; 6.3.2 Example 2; 6.3.3 Example 3; 6.3.4 Example 4; 6.4 Conclusions; 7. Optimal Investment and Pricing Strategies for Post-Production Service Contracts; 7.1 Overview; 7.2 Model; 7.2.1 Model Assumptions; 7.3 Optimization; 7.4 Numerical Example 7.5 Conclusions8. Conclusions; Bibliography Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative m |
| Beschreibung: | 1 Online-Ressource (88 pages) |
| ISBN: | 9789814383271 9814383279 |
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| 500 | |a 1. Introduction; 1.1 Motivation; 1.2 Contribution; 1.3 Organization of the Book; 2. Literature Review; 2.1 New Service Diffusion; 2.2 Service Pricing in Monopoly; 2.3 Service Pricing in Duopoly; 2.4 Optimal Investment and Pricing Strategies for Performance-Based Post-Production Service Contracts; 3. Migration of Customers and Targeting Customers for Marketing Campaigns; 3.1 Overview; 3.2 Model; 3.3 Case Study; 3.4 Practical Implications and Conclusions; 4. Optimal Service Pricing (Single-Period Model); 4.1 Overview; 4.2 Optimal Pricing in Monopoly (Single-Period Model) | ||
| 500 | |a 4.3 Optimal Pricing in Duopoly (Single-Period Model)5. Optimal New Service Pricing in Monopoly (Dynamic Model); 5.1 Overview; 5.2 Model and Optimal Pricing Strategy; 5.3 Numerical Illustration; 5.4 Conclusions; 6. Optimal New Service Pricing in Duopoly (Dynamic Model); 6.1 Model; 6.2 Nash Equilibrium; 6.3 Numerical Examples; 6.3.1 Example 1; 6.3.2 Example 2; 6.3.3 Example 3; 6.3.4 Example 4; 6.4 Conclusions; 7. Optimal Investment and Pricing Strategies for Post-Production Service Contracts; 7.1 Overview; 7.2 Model; 7.2.1 Model Assumptions; 7.3 Optimization; 7.4 Numerical Example | ||
| 500 | |a 7.5 Conclusions8. Conclusions; Bibliography | ||
| 500 | |a Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative m | ||
| 650 | 4 | |a Corporations / Accounting | |
| 650 | 4 | |a Customer services / Prices / Mathematical models | |
| 650 | 4 | |a Investments / Mathematical models | |
| 650 | 4 | |a Pricing / Mathematical models | |
| 650 | 4 | |a Business | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Corporate Finance |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Finance |2 bisacsh | |
| 650 | 7 | |a Institutional investments / Management |2 fast | |
| 650 | 7 | |a Investment advisors / Marketing |2 fast | |
| 650 | 4 | |a Mathematisches Modell | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Investment advisors |x Marketing | |
| 650 | 4 | |a Institutional investments |x Management | |
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Datensatz im Suchindex
| _version_ | 1804175282547982336 |
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| author | Murynets, Ilona |
| author_facet | Murynets, Ilona |
| author_role | aut |
| author_sort | Murynets, Ilona |
| author_variant | i m im |
| building | Verbundindex |
| bvnumber | BV042961132 |
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| dewey-full | 658.8 658.15 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.15 |
| dewey-search | 658.8 658.15 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:49Z |
| institution | BVB |
| isbn | 9789814383271 9814383279 |
| language | English |
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| publisher | World Scientific |
| record_format | marc |
| series2 | Systems research series |
| spelling | Murynets, Ilona Verfasser aut Optimal Investment and Marketing Strategies Singapore World Scientific 2012 1 Online-Ressource (88 pages) txt rdacontent c rdamedia cr rdacarrier Systems research series 1. Introduction; 1.1 Motivation; 1.2 Contribution; 1.3 Organization of the Book; 2. Literature Review; 2.1 New Service Diffusion; 2.2 Service Pricing in Monopoly; 2.3 Service Pricing in Duopoly; 2.4 Optimal Investment and Pricing Strategies for Performance-Based Post-Production Service Contracts; 3. Migration of Customers and Targeting Customers for Marketing Campaigns; 3.1 Overview; 3.2 Model; 3.3 Case Study; 3.4 Practical Implications and Conclusions; 4. Optimal Service Pricing (Single-Period Model); 4.1 Overview; 4.2 Optimal Pricing in Monopoly (Single-Period Model) 4.3 Optimal Pricing in Duopoly (Single-Period Model)5. Optimal New Service Pricing in Monopoly (Dynamic Model); 5.1 Overview; 5.2 Model and Optimal Pricing Strategy; 5.3 Numerical Illustration; 5.4 Conclusions; 6. Optimal New Service Pricing in Duopoly (Dynamic Model); 6.1 Model; 6.2 Nash Equilibrium; 6.3 Numerical Examples; 6.3.1 Example 1; 6.3.2 Example 2; 6.3.3 Example 3; 6.3.4 Example 4; 6.4 Conclusions; 7. Optimal Investment and Pricing Strategies for Post-Production Service Contracts; 7.1 Overview; 7.2 Model; 7.2.1 Model Assumptions; 7.3 Optimization; 7.4 Numerical Example 7.5 Conclusions8. Conclusions; Bibliography Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative m Corporations / Accounting Customer services / Prices / Mathematical models Investments / Mathematical models Pricing / Mathematical models Business BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Corporate Finance bisacsh BUSINESS & ECONOMICS / Finance bisacsh Institutional investments / Management fast Investment advisors / Marketing fast Mathematisches Modell Wirtschaft Investment advisors Marketing Institutional investments Management http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=457163 Aggregator Volltext |
| spellingShingle | Murynets, Ilona Optimal Investment and Marketing Strategies Corporations / Accounting Customer services / Prices / Mathematical models Investments / Mathematical models Pricing / Mathematical models Business BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Corporate Finance bisacsh BUSINESS & ECONOMICS / Finance bisacsh Institutional investments / Management fast Investment advisors / Marketing fast Mathematisches Modell Wirtschaft Investment advisors Marketing Institutional investments Management |
| title | Optimal Investment and Marketing Strategies |
| title_auth | Optimal Investment and Marketing Strategies |
| title_exact_search | Optimal Investment and Marketing Strategies |
| title_full | Optimal Investment and Marketing Strategies |
| title_fullStr | Optimal Investment and Marketing Strategies |
| title_full_unstemmed | Optimal Investment and Marketing Strategies |
| title_short | Optimal Investment and Marketing Strategies |
| title_sort | optimal investment and marketing strategies |
| topic | Corporations / Accounting Customer services / Prices / Mathematical models Investments / Mathematical models Pricing / Mathematical models Business BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Corporate Finance bisacsh BUSINESS & ECONOMICS / Finance bisacsh Institutional investments / Management fast Investment advisors / Marketing fast Mathematisches Modell Wirtschaft Investment advisors Marketing Institutional investments Management |
| topic_facet | Corporations / Accounting Customer services / Prices / Mathematical models Investments / Mathematical models Pricing / Mathematical models Business BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Corporate Finance BUSINESS & ECONOMICS / Finance Institutional investments / Management Investment advisors / Marketing Mathematisches Modell Wirtschaft Investment advisors Marketing Institutional investments Management |
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