Qualitative marketing research:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
SAGE
2001
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Social Science Research and Marketing -- - Philosophy of Research -- - Scope of Research in Marketing -- - Design of a Research Problem -- - Academic, Business and Practitioner Research -- - Qualitative Research Methodologies -- - Justification of a Qualitative Research Methodology -- - In-depth Interviewing -- - Case-based Research -- - Focus Group Interviewing -- - Observation Studies -- - Ethnography and Grounded Theory -- - Action Research and Action Learning -- - Applications and Outcomes of Qualitative Research -- - Organizing, Processing and Visualizing Data -- - Writing Qualitative Research Reports -- - Integrative Multiple Mixes of Methodologies -- - Qualitative Research: Future Evolution Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing |
| Beschreibung: | 1 Online-Ressource (xii, 239 p.) |
| ISBN: | 9781446205358 1446205355 0761963650 9780761963653 0761963669 9780761963660 9781849209625 1849209626 |
Internformat
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| 500 | |a Includes bibliographical references and index | ||
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| 500 | |a Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing | ||
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| 650 | 7 | |a Kwalitatieve methoden |2 gtt | |
| 650 | 7 | |a Marketing |2 swd | |
| 650 | 7 | |a Marktforschung |2 swd | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research |2 bisacsh | |
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Datensatz im Suchindex
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| building | Verbundindex |
| bvnumber | BV042961077 |
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| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042961077 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:49Z |
| institution | BVB |
| isbn | 9781446205358 1446205355 0761963650 9780761963653 0761963669 9780761963660 9781849209625 1849209626 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028386944 |
| oclc_num | 847527103 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xii, 239 p.) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | SAGE |
| record_format | marc |
| spelling | Qualitative marketing research David Carson ... [el al.] London SAGE 2001 1 Online-Ressource (xii, 239 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Social Science Research and Marketing -- - Philosophy of Research -- - Scope of Research in Marketing -- - Design of a Research Problem -- - Academic, Business and Practitioner Research -- - Qualitative Research Methodologies -- - Justification of a Qualitative Research Methodology -- - In-depth Interviewing -- - Case-based Research -- - Focus Group Interviewing -- - Observation Studies -- - Ethnography and Grounded Theory -- - Action Research and Action Learning -- - Applications and Outcomes of Qualitative Research -- - Organizing, Processing and Visualizing Data -- - Writing Qualitative Research Reports -- - Integrative Multiple Mixes of Methodologies -- - Qualitative Research: Future Evolution Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing Marktonderzoek gtt Kwalitatieve methoden gtt Marketing swd Marktforschung swd BUSINESS & ECONOMICS / Marketing / Research bisacsh Marketing research fast Qualitative research fast Wirtschaft Qualitative research Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Marketing (DE-588)4037589-4 s 1\p DE-604 Carson, David Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=593394 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Qualitative marketing research Marktonderzoek gtt Kwalitatieve methoden gtt Marketing swd Marktforschung swd BUSINESS & ECONOMICS / Marketing / Research bisacsh Marketing research fast Qualitative research fast Wirtschaft Qualitative research Marketing research Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4037589-4 |
| title | Qualitative marketing research |
| title_auth | Qualitative marketing research |
| title_exact_search | Qualitative marketing research |
| title_full | Qualitative marketing research David Carson ... [el al.] |
| title_fullStr | Qualitative marketing research David Carson ... [el al.] |
| title_full_unstemmed | Qualitative marketing research David Carson ... [el al.] |
| title_short | Qualitative marketing research |
| title_sort | qualitative marketing research |
| topic | Marktonderzoek gtt Kwalitatieve methoden gtt Marketing swd Marktforschung swd BUSINESS & ECONOMICS / Marketing / Research bisacsh Marketing research fast Qualitative research fast Wirtschaft Qualitative research Marketing research Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marktonderzoek Kwalitatieve methoden Marketing Marktforschung BUSINESS & ECONOMICS / Marketing / Research Marketing research Qualitative research Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=593394 |
| work_keys_str_mv | AT carsondavid qualitativemarketingresearch |