Covert persuasion: psychological tactics and tricks to win the game
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Bibliographische Detailangaben
1. Verfasser: Hogan, Kevin (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hoboken, N.J. John Wiley & Sons ©2006
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references (pages 215-219) and index
Covert persuasion begins in the mind -- From no ... to yes -- Covert strategies for changing beliefs -- Covert persuasion 101, the tactics -- The words of covert persuasion -- Focused-outcome mindset -- 20 keys to using covert persuasion in story -- Using questions to covertly persuade -- Using emotions to covertly persuade -- 27 observations about people -- Putting it all together
A guide to all the tricks salespeople need to turn ''no'' into ''yes''! Covert Persuasion synthesizes the latest research in the field of influence with the extensive experience of psychologist and public speaker Kevin Hogan to produce an unbeatable guide to the psychological tricks that win sales battles
Beschreibung:1 Online-Ressource (xvi, 223 pages)
ISBN:0470069864
9780470069868
9780470893265
0470893265
0470051418
9780470051412

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