Flux: what marketing managers need to navigate the new environment
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Toronto
University of Toronto Press
2012
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and indexes Introduction: the evolving role of the marketing manager -- Part One: The changing landscape. 1. The challenge of today's marketing environment / David Soberman -- 2. Losing control and loving it / David Dunne -- 3. Brand extension strategy: an integrative framework / Sridhar Moorthy -- 4. What makes the internet different? / Avi Goldfarb -- Part Two: Understanding to engage: key lessons from the latest in the psychology and economics of consumer behaviour. 5. Memory, persuasion, and decision-making / Andrew A. Mitchell -- 6. Hedonomics: why people do not buy what they enjoy the most / Claire I. Tsai -- 7. Marketing management when facing forward-looking consumers / Andrew T. Ching -- 8. Strategic forward-looking marketing management / Ron N. Borkovsky -- 9. Just imagine: the role of visualization in new product evaluation / Min Zhao -- 10. The role of morality in consumer decisions / Nina Malzar -- Part Three: Marketing management to engage. 11. Manage customer value through incentives / Menge Shi -- 12. Hang on: the psychology of time and implications for designing queues / Dilip Soman -- 13. Brands as humans: relationship norms and anthropomorphism / Pankaj Aggarwal -- 14. The psychology of giving: small interventions that make a difference / Aparna A. Labroo -- 15. Managing brands by leveraging academic research / Delaine Hampton |
| Beschreibung: | 1 Online-Ressource (xiv, 326 pages) |
| ISBN: | 144269839X 9781442698390 9781442644038 1442644036 |
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| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Decision making | |
| 650 | 4 | |a Consumer behavior | |
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| 700 | 1 | |a Soman, Dilip |e Sonstige |4 oth | |
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| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV042960890 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:48Z |
| institution | BVB |
| isbn | 144269839X 9781442698390 9781442644038 1442644036 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028386758 |
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| publishDate | 2012 |
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| publishDateSort | 2012 |
| publisher | University of Toronto Press |
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| spelling | Flux what marketing managers need to navigate the new environment edited by David Soberman and Dilip Soman ; with a foreword by Roger Martin What marketing managers need to navigate the new environment Toronto University of Toronto Press 2012 1 Online-Ressource (xiv, 326 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and indexes Introduction: the evolving role of the marketing manager -- Part One: The changing landscape. 1. The challenge of today's marketing environment / David Soberman -- 2. Losing control and loving it / David Dunne -- 3. Brand extension strategy: an integrative framework / Sridhar Moorthy -- 4. What makes the internet different? / Avi Goldfarb -- Part Two: Understanding to engage: key lessons from the latest in the psychology and economics of consumer behaviour. 5. Memory, persuasion, and decision-making / Andrew A. Mitchell -- 6. Hedonomics: why people do not buy what they enjoy the most / Claire I. Tsai -- 7. Marketing management when facing forward-looking consumers / Andrew T. Ching -- 8. Strategic forward-looking marketing management / Ron N. Borkovsky -- 9. Just imagine: the role of visualization in new product evaluation / Min Zhao -- 10. The role of morality in consumer decisions / Nina Malzar -- Part Three: Marketing management to engage. 11. Manage customer value through incentives / Menge Shi -- 12. Hang on: the psychology of time and implications for designing queues / Dilip Soman -- 13. Brands as humans: relationship norms and anthropomorphism / Pankaj Aggarwal -- 14. The psychology of giving: small interventions that make a difference / Aparna A. Labroo -- 15. Managing brands by leveraging academic research / Delaine Hampton BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing / Decision making fast Marketing / Management fast Wirtschaft Marketing Management Marketing Decision making Consumer behavior Soberman, David Allan Sonstige oth Soman, Dilip Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=682871 Aggregator Volltext |
| spellingShingle | Flux what marketing managers need to navigate the new environment BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing / Decision making fast Marketing / Management fast Wirtschaft Marketing Management Marketing Decision making Consumer behavior |
| title | Flux what marketing managers need to navigate the new environment |
| title_alt | What marketing managers need to navigate the new environment |
| title_auth | Flux what marketing managers need to navigate the new environment |
| title_exact_search | Flux what marketing managers need to navigate the new environment |
| title_full | Flux what marketing managers need to navigate the new environment edited by David Soberman and Dilip Soman ; with a foreword by Roger Martin |
| title_fullStr | Flux what marketing managers need to navigate the new environment edited by David Soberman and Dilip Soman ; with a foreword by Roger Martin |
| title_full_unstemmed | Flux what marketing managers need to navigate the new environment edited by David Soberman and Dilip Soman ; with a foreword by Roger Martin |
| title_short | Flux |
| title_sort | flux what marketing managers need to navigate the new environment |
| title_sub | what marketing managers need to navigate the new environment |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing / Decision making fast Marketing / Management fast Wirtschaft Marketing Management Marketing Decision making Consumer behavior |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Marketing / Decision making Marketing / Management Wirtschaft Marketing Management Marketing Decision making |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=682871 |
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