Compassion, Inc: how corporate America blurs the line between what we buy, who we are, and those we help
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berkeley
University of California Press
2012
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Value brands -- they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to |
| Beschreibung: | 1 Online-Ressource (xvii, 222 pages) |
| ISBN: | 9780520951631 0520951638 0520266528 9780520266520 1280112166 9781280112164 |
Internformat
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| 500 | |a Includes bibliographical references and index | ||
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| 500 | |a Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Commercial Policy |2 bisacsh | |
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| 650 | 7 | |a SOCIAL SCIENCE / Sociology / General |2 bisacsh | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Einstein, Mara |
| author_GND | (DE-588)1151964816 |
| author_facet | Einstein, Mara |
| author_role | aut |
| author_sort | Einstein, Mara |
| author_variant | m e me |
| building | Verbundindex |
| bvnumber | BV042960805 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)785782250 (DE-599)BVBBV042960805 |
| dewey-full | 381.3 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381.3 |
| dewey-search | 381.3 |
| dewey-sort | 3381.3 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042960805 |
| illustrated | Not Illustrated |
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| isbn | 9780520951631 0520951638 0520266528 9780520266520 1280112166 9781280112164 |
| language | English |
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| spelling | Einstein, Mara Verfasser (DE-588)1151964816 aut Compassion, Inc how corporate America blurs the line between what we buy, who we are, and those we help Mara Einstein Berkeley University of California Press 2012 1 Online-Ressource (xvii, 222 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Value brands -- they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to BUSINESS & ECONOMICS / Commercial Policy bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh SOCIAL SCIENCE / Sociology / General bisacsh Consumer behavior / Moral and ethical aspects fast Social responsibility of business fast Marketing gtt Ethische aspecten gtt Misleidende reclame gtt Sociale verantwoordelijkheid gtt Ethik Wirtschaft Social responsibility of business United States Consumer behavior Moral and ethical aspects United States USA http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=436608 Aggregator Volltext |
| spellingShingle | Einstein, Mara Compassion, Inc how corporate America blurs the line between what we buy, who we are, and those we help BUSINESS & ECONOMICS / Commercial Policy bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh SOCIAL SCIENCE / Sociology / General bisacsh Consumer behavior / Moral and ethical aspects fast Social responsibility of business fast Marketing gtt Ethische aspecten gtt Misleidende reclame gtt Sociale verantwoordelijkheid gtt Ethik Wirtschaft Social responsibility of business United States Consumer behavior Moral and ethical aspects United States |
| title | Compassion, Inc how corporate America blurs the line between what we buy, who we are, and those we help |
| title_auth | Compassion, Inc how corporate America blurs the line between what we buy, who we are, and those we help |
| title_exact_search | Compassion, Inc how corporate America blurs the line between what we buy, who we are, and those we help |
| title_full | Compassion, Inc how corporate America blurs the line between what we buy, who we are, and those we help Mara Einstein |
| title_fullStr | Compassion, Inc how corporate America blurs the line between what we buy, who we are, and those we help Mara Einstein |
| title_full_unstemmed | Compassion, Inc how corporate America blurs the line between what we buy, who we are, and those we help Mara Einstein |
| title_short | Compassion, Inc |
| title_sort | compassion inc how corporate america blurs the line between what we buy who we are and those we help |
| title_sub | how corporate America blurs the line between what we buy, who we are, and those we help |
| topic | BUSINESS & ECONOMICS / Commercial Policy bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh SOCIAL SCIENCE / Sociology / General bisacsh Consumer behavior / Moral and ethical aspects fast Social responsibility of business fast Marketing gtt Ethische aspecten gtt Misleidende reclame gtt Sociale verantwoordelijkheid gtt Ethik Wirtschaft Social responsibility of business United States Consumer behavior Moral and ethical aspects United States |
| topic_facet | BUSINESS & ECONOMICS / Commercial Policy BUSINESS & ECONOMICS / Consumer Behavior SOCIAL SCIENCE / Sociology / General Consumer behavior / Moral and ethical aspects Social responsibility of business Marketing Ethische aspecten Misleidende reclame Sociale verantwoordelijkheid Ethik Wirtschaft Social responsibility of business United States Consumer behavior Moral and ethical aspects United States USA |
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