Deep knowledge of B2B relationships within and across borders:
Gespeichert in:
Bibliographische Detailangaben
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Bradford Emerald Group Publishing Limited 2013
Ausgabe:1st ed
Schriftenreihe:Advances in business marketing & purchasing v. 20
Schlagworte:
Online-Zugang:Volltext
Beschreibung:The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships
Includes bibliographical references
The impact of national culture on western industrial buyer-seller relational process models / Anna Kaunonen -- Developing Guanxi relations / Anna Kaunonen -- The development of industrial buyer-seller relations in a Chinese context / Anna Kaunonen -- Adaptation in business contexts : working triadic relationships / Holma Anne-Maria -- How do managers see it? Capturing practitioner theories via network pictures / Carla Ramos, David Ford
Beschreibung:1 Online-Ressource (xiv, 375 pages)
ISBN:9781781908594
1781908591

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