Authentic personal branding: a new blueprint for building and aligning a powerful leadership brand
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Bibliographische Detailangaben
1. Verfasser: Rampersad, Hubert K. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Charlotte, N.C. IAP/Information Age Pub. c2009
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Title from title screen
Includes bibliographical references
An authentic personal branding model -- Define and formulate your personal ambition -- Define and formulate your personal brand -- Formulate your personal balanced scorecard -- Implement and cultivate your personal ambition, personal brand, and personal balanced scorecard -- Aligning your personal ambition and personal brand with your behavior and actions : alignment with yourself -- An authentic company branding model -- Define and formulate the company ambition -- Define and formulate the company brand -- Formulate the company balanced scorecard -- Implement and cultivate your company ambition, company brand, and company balanced scorecard -- Aligning personal ambition and personal brand with company ambition and company brand : alignment with your company
Beschreibung:1 Online-Ressource
ISBN:1607520990
1607521814
9781607520993
9781607521815

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