APA (7th ed.) Citation

Masuch, M. (2012). Reason-oriented marketing: A generic marketing approach for reasonable products and services. Diplomica Verlag.

Chicago Style (17th ed.) Citation

Masuch, Martin. Reason-oriented Marketing: A Generic Marketing Approach for Reasonable Products and Services. Hamburg: Diplomica Verlag, 2012.

MLA (9th ed.) Citation

Masuch, Martin. Reason-oriented Marketing: A Generic Marketing Approach for Reasonable Products and Services. Diplomica Verlag, 2012.