Reason-oriented marketing: a generic marketing approach for reasonable products and services
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg
Diplomica Verlag
2012
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9783842832978 3842832974 9783842882973 |
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Datensatz im Suchindex
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| author | Masuch, Martin |
| author_facet | Masuch, Martin |
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV042960546 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:48Z |
| institution | BVB |
| isbn | 9783842832978 3842832974 9783842882973 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028386413 |
| oclc_num | 811406860 |
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| physical | 1 Online-Ressource |
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| publishDate | 2012 |
| publishDateSearch | 2012 |
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| publisher | Diplomica Verlag |
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| spelling | Masuch, Martin Verfasser aut Reason-oriented marketing a generic marketing approach for reasonable products and services Martin Masuch Hamburg Diplomica Verlag 2012 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing research fast Wirtschaft Marketing Marketing research http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=794351 Aggregator Volltext |
| spellingShingle | Masuch, Martin Reason-oriented marketing a generic marketing approach for reasonable products and services BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing research fast Wirtschaft Marketing Marketing research |
| title | Reason-oriented marketing a generic marketing approach for reasonable products and services |
| title_auth | Reason-oriented marketing a generic marketing approach for reasonable products and services |
| title_exact_search | Reason-oriented marketing a generic marketing approach for reasonable products and services |
| title_full | Reason-oriented marketing a generic marketing approach for reasonable products and services Martin Masuch |
| title_fullStr | Reason-oriented marketing a generic marketing approach for reasonable products and services Martin Masuch |
| title_full_unstemmed | Reason-oriented marketing a generic marketing approach for reasonable products and services Martin Masuch |
| title_short | Reason-oriented marketing |
| title_sort | reason oriented marketing a generic marketing approach for reasonable products and services |
| title_sub | a generic marketing approach for reasonable products and services |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing research fast Wirtschaft Marketing Marketing research |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing Marketing research Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=794351 |
| work_keys_str_mv | AT masuchmartin reasonorientedmarketingagenericmarketingapproachforreasonableproductsandservices |