Holdings: Information marketing

Information marketing:

Saved in:

Bibliographic Details
Main Author:	Rowley, J. E. (Author)
Format:	Electronic eBook
Language:	English
Published:	Aldershot, England Ashgate c2006
Edition:	2nd ed
Subjects:	COMPUTERS / Online Services COMPUTERS / System Administration / Storage & Retrieval Marketing Informatie Informatiemaatschappij Information services industry Information services / Marketing Information services > Marketing Informationswirtschaft Informationseinrichtung
Online Access:	Volltext
Item Description:	Includes bibliographical references and index Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning
Physical Description:	1 Online-Ressource (xvi, 228 p.)
ISBN:	9780754681540 0754681548 0754644138

Staff View

MARC


LEADER	00000nmm a2200000zc 4500
001	BV042960449
003	DE-604
005	00000000000000.0
007	cr\|uuu---uuuuu
008	151030s2006 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d
020			\|a 9780754681540 \|c electronic bk. \|9 978-0-7546-8154-0
020			\|a 0754681548 \|c electronic bk. \|9 0-7546-8154-8
020			\|a 0754644138 \|c alk. paper \|9 0-7546-4413-8
035			\|a (OCoLC)648339642
035			\|a (DE-599)BVBBV042960449
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
082	0		\|a 025.04068/8 \|2 22
100	1		\|a Rowley, J. E. \|e Verfasser \|4 aut
245	1	0	\|a Information marketing \|c Jennifer Rowley
250			\|a 2nd ed
264		1	\|a Aldershot, England \|b Ashgate \|c c2006
300			\|a 1 Online-Ressource (xvi, 228 p.)
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
500			\|a Includes bibliographical references and index
500			\|a Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning
650		7	\|a COMPUTERS / Online Services \|2 bisacsh
650		7	\|a COMPUTERS / System Administration / Storage & Retrieval \|2 bisacsh
650		7	\|a Marketing \|2 gtt
650		7	\|a Informatie \|2 gtt
650		7	\|a Informatiemaatschappij \|2 gtt
650		7	\|a Information services industry \|2 fast
650		7	\|a Information services / Marketing \|2 fast
650		4	\|a Information services \|x Marketing
650		4	\|a Information services industry
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Informationswirtschaft \|0 (DE-588)4412411-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Informationseinrichtung \|0 (DE-588)4161667-4 \|2 gnd \|9 rswk-swf
689	0	0	\|a Informationswirtschaft \|0 (DE-588)4412411-9 \|D s
689	0	1	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|8 1\p \|5 DE-604
689	1	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	1	1	\|a Informationseinrichtung \|0 (DE-588)4161667-4 \|D s
689	1		\|8 2\p \|5 DE-604
856	4	0	\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=270031 \|x Aggregator \|3 Volltext
912			\|a ZDB-4-EBA \|a ZDB-4-EBU
940	1		\|q FLA_PDA_EBU
999			\|a oai:aleph.bib-bvb.de:BVB01-028386316
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Record in the Search Index

_version_	1804175281165959168
any_adam_object
author	Rowley, J. E.
author_facet	Rowley, J. E.
author_role	aut
author_sort	Rowley, J. E.
author_variant	j e r je jer
building	Verbundindex
bvnumber	BV042960449
collection	ZDB-4-EBA ZDB-4-EBU
ctrlnum	(OCoLC)648339642 (DE-599)BVBBV042960449
dewey-full	025.04068/8
dewey-hundreds	000 - Computer science, information, general works
dewey-ones	025 - Operations of libraries and archives
dewey-raw	025.04068/8
dewey-search	025.04068/8
dewey-sort	225.04068 18
dewey-tens	020 - Library and information sciences
discipline	Allgemeines
edition	2nd ed
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02529nmm a2200589zc 4500</leader><controlfield tag="001">BV042960449</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">151030s2006 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780754681540</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-7546-8154-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0754681548</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-7546-8154-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0754644138</subfield><subfield code="c">alk. paper</subfield><subfield code="9">0-7546-4413-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)648339642</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042960449</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">025.04068/8</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rowley, J. E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Information marketing</subfield><subfield code="c">Jennifer Rowley</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Aldershot, England</subfield><subfield code="b">Ashgate</subfield><subfield code="c">c2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xvi, 228 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">COMPUTERS / Online Services</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">COMPUTERS / System Administration / Storage & Retrieval</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Informatie</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Informatiemaatschappij</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Information services industry</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Information services / Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information services</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information services industry</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Informationswirtschaft</subfield><subfield code="0">(DE-588)4412411-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Informationseinrichtung</subfield><subfield code="0">(DE-588)4161667-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Informationswirtschaft</subfield><subfield code="0">(DE-588)4412411-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Informationseinrichtung</subfield><subfield code="0">(DE-588)4161667-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=270031</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028386316</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
id	DE-604.BV042960449
illustrated	Not Illustrated
indexdate	2024-07-10T07:13:47Z
institution	BVB
isbn	9780754681540 0754681548 0754644138
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028386316
oclc_num	648339642
open_access_boolean
physical	1 Online-Ressource (xvi, 228 p.)
psigel	ZDB-4-EBA ZDB-4-EBU FLA_PDA_EBU
publishDate	2006
publishDateSearch	2006
publishDateSort	2006
publisher	Ashgate
record_format	marc
spelling	Rowley, J. E. Verfasser aut Information marketing Jennifer Rowley 2nd ed Aldershot, England Ashgate c2006 1 Online-Ressource (xvi, 228 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning COMPUTERS / Online Services bisacsh COMPUTERS / System Administration / Storage & Retrieval bisacsh Marketing gtt Informatie gtt Informatiemaatschappij gtt Information services industry fast Information services / Marketing fast Information services Marketing Information services industry Marketing (DE-588)4037589-4 gnd rswk-swf Informationswirtschaft (DE-588)4412411-9 gnd rswk-swf Informationseinrichtung (DE-588)4161667-4 gnd rswk-swf Informationswirtschaft (DE-588)4412411-9 s Marketing (DE-588)4037589-4 s 1\p DE-604 Informationseinrichtung (DE-588)4161667-4 s 2\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=270031 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Rowley, J. E. Information marketing COMPUTERS / Online Services bisacsh COMPUTERS / System Administration / Storage & Retrieval bisacsh Marketing gtt Informatie gtt Informatiemaatschappij gtt Information services industry fast Information services / Marketing fast Information services Marketing Information services industry Marketing (DE-588)4037589-4 gnd Informationswirtschaft (DE-588)4412411-9 gnd Informationseinrichtung (DE-588)4161667-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4412411-9 (DE-588)4161667-4
title	Information marketing
title_auth	Information marketing
title_exact_search	Information marketing
title_full	Information marketing Jennifer Rowley
title_fullStr	Information marketing Jennifer Rowley
title_full_unstemmed	Information marketing Jennifer Rowley
title_short	Information marketing
title_sort	information marketing
topic	COMPUTERS / Online Services bisacsh COMPUTERS / System Administration / Storage & Retrieval bisacsh Marketing gtt Informatie gtt Informatiemaatschappij gtt Information services industry fast Information services / Marketing fast Information services Marketing Information services industry Marketing (DE-588)4037589-4 gnd Informationswirtschaft (DE-588)4412411-9 gnd Informationseinrichtung (DE-588)4161667-4 gnd
topic_facet	COMPUTERS / Online Services COMPUTERS / System Administration / Storage & Retrieval Marketing Informatie Informatiemaatschappij Information services industry Information services / Marketing Information services Marketing Informationswirtschaft Informationseinrichtung
url	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=270031
work_keys_str_mv	AT rowleyje informationmarketing

Holdings

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Get full text

MARC

Record in the Search Index

There is no print copy available.

Similar Items