Information marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Aldershot, England
Ashgate
c2006
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning |
| Beschreibung: | 1 Online-Ressource (xvi, 228 p.) |
| ISBN: | 9780754681540 0754681548 0754644138 |
Internformat
MARC
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| 100 | 1 | |a Rowley, J. E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Information marketing |c Jennifer Rowley |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Aldershot, England |b Ashgate |c c2006 | |
| 300 | |a 1 Online-Ressource (xvi, 228 p.) | ||
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| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning | ||
| 650 | 7 | |a COMPUTERS / Online Services |2 bisacsh | |
| 650 | 7 | |a COMPUTERS / System Administration / Storage & Retrieval |2 bisacsh | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Informatie |2 gtt | |
| 650 | 7 | |a Informatiemaatschappij |2 gtt | |
| 650 | 7 | |a Information services industry |2 fast | |
| 650 | 7 | |a Information services / Marketing |2 fast | |
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Datensatz im Suchindex
| _version_ | 1804175281165959168 |
|---|---|
| any_adam_object | |
| author | Rowley, J. E. |
| author_facet | Rowley, J. E. |
| author_role | aut |
| author_sort | Rowley, J. E. |
| author_variant | j e r je jer |
| building | Verbundindex |
| bvnumber | BV042960449 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)648339642 (DE-599)BVBBV042960449 |
| dewey-full | 025.04068/8 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 025 - Operations of libraries and archives |
| dewey-raw | 025.04068/8 |
| dewey-search | 025.04068/8 |
| dewey-sort | 225.04068 18 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV042960449 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:47Z |
| institution | BVB |
| isbn | 9780754681540 0754681548 0754644138 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028386316 |
| oclc_num | 648339642 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xvi, 228 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Ashgate |
| record_format | marc |
| spelling | Rowley, J. E. Verfasser aut Information marketing Jennifer Rowley 2nd ed Aldershot, England Ashgate c2006 1 Online-Ressource (xvi, 228 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning COMPUTERS / Online Services bisacsh COMPUTERS / System Administration / Storage & Retrieval bisacsh Marketing gtt Informatie gtt Informatiemaatschappij gtt Information services industry fast Information services / Marketing fast Information services Marketing Information services industry Marketing (DE-588)4037589-4 gnd rswk-swf Informationswirtschaft (DE-588)4412411-9 gnd rswk-swf Informationseinrichtung (DE-588)4161667-4 gnd rswk-swf Informationswirtschaft (DE-588)4412411-9 s Marketing (DE-588)4037589-4 s 1\p DE-604 Informationseinrichtung (DE-588)4161667-4 s 2\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=270031 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rowley, J. E. Information marketing COMPUTERS / Online Services bisacsh COMPUTERS / System Administration / Storage & Retrieval bisacsh Marketing gtt Informatie gtt Informatiemaatschappij gtt Information services industry fast Information services / Marketing fast Information services Marketing Information services industry Marketing (DE-588)4037589-4 gnd Informationswirtschaft (DE-588)4412411-9 gnd Informationseinrichtung (DE-588)4161667-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4412411-9 (DE-588)4161667-4 |
| title | Information marketing |
| title_auth | Information marketing |
| title_exact_search | Information marketing |
| title_full | Information marketing Jennifer Rowley |
| title_fullStr | Information marketing Jennifer Rowley |
| title_full_unstemmed | Information marketing Jennifer Rowley |
| title_short | Information marketing |
| title_sort | information marketing |
| topic | COMPUTERS / Online Services bisacsh COMPUTERS / System Administration / Storage & Retrieval bisacsh Marketing gtt Informatie gtt Informatiemaatschappij gtt Information services industry fast Information services / Marketing fast Information services Marketing Information services industry Marketing (DE-588)4037589-4 gnd Informationswirtschaft (DE-588)4412411-9 gnd Informationseinrichtung (DE-588)4161667-4 gnd |
| topic_facet | COMPUTERS / Online Services COMPUTERS / System Administration / Storage & Retrieval Marketing Informatie Informatiemaatschappij Information services industry Information services / Marketing Information services Marketing Informationswirtschaft Informationseinrichtung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=270031 |
| work_keys_str_mv | AT rowleyje informationmarketing |