Actionable web analytics: using data to make smart business decisions
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Indianapolis, IN
Wiley Pub.
c2007
|
| Schriftenreihe: | Serious skills
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index. - Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization pt. I. The changing landscape of marketing online -- Ch. 1. The big picture -- Ch. 2. Performance marketing -- pt. II. Shifting to a culture of analysis -- Ch. 3. What "culture of analysis" means -- Ch. 4. Avoiding stumbling points -- pt. III. Proven formula for success -- Ch. 5. Preparing to be data-driven -- Ch. 6. Defining site goals, KPIs, and key metrics -- Ch. 7. Monetizing site behaviors -- Ch. 8. Getting the right data -- Ch. 9. Analyzing site performance -- Ch. 10. Prioritizing -- Ch. 11. Moving from analysis to site optimization -- Ch. 12. Agencies -- Ch. 13. The creative brief -- Ch. 14. Staffing and tuning your Web team -- Ch. 15. Partners -- App. Web analytics "big three" definitions |
| Beschreibung: | 1 Online-Ressource (xxix, 256 p.) |
| ISBN: | 9780470181133 0470181133 |
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| 500 | |a Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization | ||
| 500 | |a pt. I. The changing landscape of marketing online -- Ch. 1. The big picture -- Ch. 2. Performance marketing -- pt. II. Shifting to a culture of analysis -- Ch. 3. What "culture of analysis" means -- Ch. 4. Avoiding stumbling points -- pt. III. Proven formula for success -- Ch. 5. Preparing to be data-driven -- Ch. 6. Defining site goals, KPIs, and key metrics -- Ch. 7. Monetizing site behaviors -- Ch. 8. Getting the right data -- Ch. 9. Analyzing site performance -- Ch. 10. Prioritizing -- Ch. 11. Moving from analysis to site optimization -- Ch. 12. Agencies -- Ch. 13. The creative brief -- Ch. 14. Staffing and tuning your Web team -- Ch. 15. Partners -- App. Web analytics "big three" definitions | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Information Management |2 bisacsh | |
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| 650 | 7 | |a Web usage mining |2 blmlsh | |
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| 650 | 7 | |a Electronic commerce |2 blmlsh | |
| 650 | 7 | |a Internet marketing |2 blmlsh | |
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| 650 | 7 | |a Data mining |2 local | |
| 650 | 7 | |a Internet users / Statistics / Data processing |2 local | |
| 650 | 7 | |a Business enterprises / Computer networks |2 local | |
| 650 | 7 | |a Electronic commerce |2 local | |
| 650 | 7 | |a Internet marketing |2 local | |
| 650 | 7 | |a Web sites / Design |2 local | |
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Statistik | |
| 650 | 4 | |a Unternehmen | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Web usage mining | |
| 650 | 4 | |a Data mining | |
| 650 | 4 | |a Internet users |v Statistics |x Data processing | |
| 650 | 4 | |a Business enterprises |x Computer networks | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Web sites |x Design | |
| 700 | 1 | |a Atchison, Shane |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804175281150230528 |
|---|---|
| any_adam_object | |
| author | Burby, Jason |
| author_facet | Burby, Jason |
| author_role | aut |
| author_sort | Burby, Jason |
| author_variant | j b jb |
| building | Verbundindex |
| bvnumber | BV042960443 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)162105362 (DE-599)BVBBV042960443 |
| dewey-full | 658.4/038 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/038 |
| dewey-search | 658.4/038 |
| dewey-sort | 3658.4 238 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042960443 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:47Z |
| institution | BVB |
| isbn | 9780470181133 0470181133 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028386310 |
| oclc_num | 162105362 |
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| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xxix, 256 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBU FAW_PDA_EBA FLA_PDA_EBU |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Wiley Pub. |
| record_format | marc |
| series2 | Serious skills |
| spelling | Burby, Jason Verfasser aut Actionable web analytics using data to make smart business decisions Jason Burby, Shane Atchison Indianapolis, IN Wiley Pub. c2007 1 Online-Ressource (xxix, 256 p.) txt rdacontent c rdamedia cr rdacarrier Serious skills Includes index. - Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization pt. I. The changing landscape of marketing online -- Ch. 1. The big picture -- Ch. 2. Performance marketing -- pt. II. Shifting to a culture of analysis -- Ch. 3. What "culture of analysis" means -- Ch. 4. Avoiding stumbling points -- pt. III. Proven formula for success -- Ch. 5. Preparing to be data-driven -- Ch. 6. Defining site goals, KPIs, and key metrics -- Ch. 7. Monetizing site behaviors -- Ch. 8. Getting the right data -- Ch. 9. Analyzing site performance -- Ch. 10. Prioritizing -- Ch. 11. Moving from analysis to site optimization -- Ch. 12. Agencies -- Ch. 13. The creative brief -- Ch. 14. Staffing and tuning your Web team -- Ch. 15. Partners -- App. Web analytics "big three" definitions BUSINESS & ECONOMICS / Information Management bisacsh BUSINESS & ECONOMICS / Knowledge Capital bisacsh Internet searching sears Web usage mining blmlsh Data mining blmlsh Internet users / Statistics / Data processing blmlsh Business enterprises / Computer networks blmlsh Electronic commerce blmlsh Internet marketing blmlsh Web sites / Design blmlsh Web usage mining local Data mining local Internet users / Statistics / Data processing local Business enterprises / Computer networks local Electronic commerce local Internet marketing local Web sites / Design local Datenverarbeitung Statistik Unternehmen Wirtschaft Web usage mining Data mining Internet users Statistics Data processing Business enterprises Computer networks Electronic commerce Internet marketing Web sites Design Atchison, Shane Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 978-0-470-12474-1 Erscheint auch als Druck-Ausgabe, Paperback 0-470-12474-1 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=197972 Aggregator Volltext |
| spellingShingle | Burby, Jason Actionable web analytics using data to make smart business decisions BUSINESS & ECONOMICS / Information Management bisacsh BUSINESS & ECONOMICS / Knowledge Capital bisacsh Internet searching sears Web usage mining blmlsh Data mining blmlsh Internet users / Statistics / Data processing blmlsh Business enterprises / Computer networks blmlsh Electronic commerce blmlsh Internet marketing blmlsh Web sites / Design blmlsh Web usage mining local Data mining local Internet users / Statistics / Data processing local Business enterprises / Computer networks local Electronic commerce local Internet marketing local Web sites / Design local Datenverarbeitung Statistik Unternehmen Wirtschaft Web usage mining Data mining Internet users Statistics Data processing Business enterprises Computer networks Electronic commerce Internet marketing Web sites Design |
| title | Actionable web analytics using data to make smart business decisions |
| title_auth | Actionable web analytics using data to make smart business decisions |
| title_exact_search | Actionable web analytics using data to make smart business decisions |
| title_full | Actionable web analytics using data to make smart business decisions Jason Burby, Shane Atchison |
| title_fullStr | Actionable web analytics using data to make smart business decisions Jason Burby, Shane Atchison |
| title_full_unstemmed | Actionable web analytics using data to make smart business decisions Jason Burby, Shane Atchison |
| title_short | Actionable web analytics |
| title_sort | actionable web analytics using data to make smart business decisions |
| title_sub | using data to make smart business decisions |
| topic | BUSINESS & ECONOMICS / Information Management bisacsh BUSINESS & ECONOMICS / Knowledge Capital bisacsh Internet searching sears Web usage mining blmlsh Data mining blmlsh Internet users / Statistics / Data processing blmlsh Business enterprises / Computer networks blmlsh Electronic commerce blmlsh Internet marketing blmlsh Web sites / Design blmlsh Web usage mining local Data mining local Internet users / Statistics / Data processing local Business enterprises / Computer networks local Electronic commerce local Internet marketing local Web sites / Design local Datenverarbeitung Statistik Unternehmen Wirtschaft Web usage mining Data mining Internet users Statistics Data processing Business enterprises Computer networks Electronic commerce Internet marketing Web sites Design |
| topic_facet | BUSINESS & ECONOMICS / Information Management BUSINESS & ECONOMICS / Knowledge Capital Internet searching Web usage mining Data mining Internet users / Statistics / Data processing Business enterprises / Computer networks Electronic commerce Internet marketing Web sites / Design Datenverarbeitung Statistik Unternehmen Wirtschaft Internet users Statistics Data processing Business enterprises Computer networks Web sites Design |
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