Yankee don't go home!: Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chapel Hill
University of North Carolina Press
c2003
|
| Series: | Luther Hartwell Hodges series on business, society, and the state
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. [283]-307) and index Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico |
| Physical Description: | 1 Online-Ressource (xi, 321 p.) |
| ISBN: | 0807862088 9780807862087 |
Staff View
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| spelling | Moreno, Julio Verfasser aut Yankee don't go home! Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 Julio Moreno Chapel Hill University of North Carolina Press c2003 1 Online-Ressource (xi, 321 p.) txt rdacontent c rdamedia cr rdacarrier Luther Hartwell Hodges series on business, society, and the state Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. [283]-307) and index Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico J. Walter Thompson Company Sears, Roebuck and Company J. Walter Thompson Company fast Sears, Roebuck and Company fast 1900 - 1999 fast Geschichte 1900-2000 BUSINESS & ECONOMICS / International / General bisacsh BUSINESS & ECONOMICS / International / Economics bisacsh Politique industrielle / Mexique / Histoire / 20e siècle Capitalisme / Mexique / Histoire / 20e siècle Consommation (Économie politique) / Mexique / Histoire / 20e siècle Publicité / Mexique / Histoire / 20e siècle Nationalisme / Mexique / Histoire / 20e siècle Nationale identiteit gtt Kapitalisme gtt Natievorming gtt Advertising fast Capitalism fast Consumption (Economics) fast Industrial policy fast Diplomatic relations fast Nationalism fast Political science fast Diplomatische Beziehungen Geschichte Kapitalismus Nationalbewusstsein Nationalismus Politische Wissenschaft Wirtschaft Industrial policy Mexico History 20th century Capitalism Mexico History 20th century Consumption (Economics) Mexico History 20th century Advertising Mexico History 20th century Nationalism Mexico History 20th century Mexiko Erscheint auch als Druck-Ausgabe, Hardcover 0-8078-2802-5 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-8078-2802-1 Erscheint auch als Druck-Ausgabe, Paperback 0-8078-5478-6 Erscheint auch als Druck-Ausgabe, Paperback 978-0-8078-5478-5 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=114692 Aggregator Volltext |
| spellingShingle | Moreno, Julio Yankee don't go home! Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 J. Walter Thompson Company Sears, Roebuck and Company J. Walter Thompson Company fast Sears, Roebuck and Company fast BUSINESS & ECONOMICS / International / General bisacsh BUSINESS & ECONOMICS / International / Economics bisacsh Politique industrielle / Mexique / Histoire / 20e siècle Capitalisme / Mexique / Histoire / 20e siècle Consommation (Économie politique) / Mexique / Histoire / 20e siècle Publicité / Mexique / Histoire / 20e siècle Nationalisme / Mexique / Histoire / 20e siècle Nationale identiteit gtt Kapitalisme gtt Natievorming gtt Advertising fast Capitalism fast Consumption (Economics) fast Industrial policy fast Diplomatic relations fast Nationalism fast Political science fast Diplomatische Beziehungen Geschichte Kapitalismus Nationalbewusstsein Nationalismus Politische Wissenschaft Wirtschaft Industrial policy Mexico History 20th century Capitalism Mexico History 20th century Consumption (Economics) Mexico History 20th century Advertising Mexico History 20th century Nationalism Mexico History 20th century |
| title | Yankee don't go home! Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 |
| title_auth | Yankee don't go home! Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 |
| title_exact_search | Yankee don't go home! Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 |
| title_full | Yankee don't go home! Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 Julio Moreno |
| title_fullStr | Yankee don't go home! Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 Julio Moreno |
| title_full_unstemmed | Yankee don't go home! Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 Julio Moreno |
| title_short | Yankee don't go home! |
| title_sort | yankee don t go home mexican nationalism american business culture and the shaping of modern mexico 1920 1950 |
| title_sub | Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 |
| topic | J. Walter Thompson Company Sears, Roebuck and Company J. Walter Thompson Company fast Sears, Roebuck and Company fast BUSINESS & ECONOMICS / International / General bisacsh BUSINESS & ECONOMICS / International / Economics bisacsh Politique industrielle / Mexique / Histoire / 20e siècle Capitalisme / Mexique / Histoire / 20e siècle Consommation (Économie politique) / Mexique / Histoire / 20e siècle Publicité / Mexique / Histoire / 20e siècle Nationalisme / Mexique / Histoire / 20e siècle Nationale identiteit gtt Kapitalisme gtt Natievorming gtt Advertising fast Capitalism fast Consumption (Economics) fast Industrial policy fast Diplomatic relations fast Nationalism fast Political science fast Diplomatische Beziehungen Geschichte Kapitalismus Nationalbewusstsein Nationalismus Politische Wissenschaft Wirtschaft Industrial policy Mexico History 20th century Capitalism Mexico History 20th century Consumption (Economics) Mexico History 20th century Advertising Mexico History 20th century Nationalism Mexico History 20th century |
| topic_facet | J. Walter Thompson Company Sears, Roebuck and Company BUSINESS & ECONOMICS / International / General BUSINESS & ECONOMICS / International / Economics Politique industrielle / Mexique / Histoire / 20e siècle Capitalisme / Mexique / Histoire / 20e siècle Consommation (Économie politique) / Mexique / Histoire / 20e siècle Publicité / Mexique / Histoire / 20e siècle Nationalisme / Mexique / Histoire / 20e siècle Nationale identiteit Kapitalisme Natievorming Advertising Capitalism Consumption (Economics) Industrial policy Diplomatic relations Nationalism Political science Diplomatische Beziehungen Geschichte Kapitalismus Nationalbewusstsein Nationalismus Politische Wissenschaft Wirtschaft Industrial policy Mexico History 20th century Capitalism Mexico History 20th century Consumption (Economics) Mexico History 20th century Advertising Mexico History 20th century Nationalism Mexico History 20th century Mexiko |
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