Yankee don't go home!: Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950
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Bibliographische Detailangaben
1. Verfasser: Moreno, Julio (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Chapel Hill University of North Carolina Press c2003
Schriftenreihe:Luther Hartwell Hodges series on business, society, and the state
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Includes bibliographical references (p. [283]-307) and index
Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico
Beschreibung:1 Online-Ressource (xi, 321 p.)
ISBN:0807862088
9780807862087

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